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How STAR One became a pole star
MUMBAI, July 13: The case study presentation on STAR One by Ajay Vidyasagar, executive V-P, marketing, STAR India, at the Promax/BDA India 2006 conference, traced the journey of the channel from pre-birth till now, when it has become a popular channel among all age groups. Vidyasagar spoke about the vision with which the channel was created and how it continues to draw new viewers.
The first important observation that he offered was that there was no channel catering to young urban India, the Dil Chahta Hai generation, or the multiplex generation. This was the target group for which factors such as material success and multiple entertainment options were important.
STAR jumped at this opportunity and came up with a solution that would address the entertainment needs of this generation. Thus was born STAR One with the positioning, Apni tuning jamegi. The mission perceived by the channel was to create innovative, differentiated programming that talked to the urban upscale audiences who were increasingly getting tuned off from television.
STAR One claims to have reached almost 71 per cent of the population of India within about three months of its launch. With this, urban audiences across India, more so from Mumbai and Delhi, were tuned in to the channel. Another significant inference highlighted by Vidyasagar was that STAR One not only managed to attract the people who viewed other channels regularly (heavy viewers), but also managed to lure the medium and light viewers. The channel developed a loyal audience base in a matter of a few months.
The main reason for the instant tuning in of the urban audiences was youthful content such as Remix, a college campus show. The serial exuded a lot of style and attitude, making it one of the most watched campus shows on television. A tie-up with Caf Coffee Day, creation of music albums and live performances by the protagonists all made the show into a phenomenon. It involved the viewers deeply with interactivity such as chat rooms, blogs, discussion forums, video/audio uploads and fan mail.
Other hits from the channel were The Great Indian Laughter Challenge and The Great Indian Laughter Champions, which, the channel officials say, had tremendous reach and viewership. There were other serials, too, such as Sarabhai v/s Sarabhai, and the popular reality show, Nach Baliye, the finals of which were watched by 11 million viewers.
Some of the channels shows were such a runaway success that Vidyasagar says their next seasons will be rolled out soon. Coming up next on STAR One will be Nach Baliye Dwitiya, Remix Season 2 and the ongoing The Great Indian Laughter Champions Dwitiya.
Source: agencyfaqs!
This entry was posted on Saturday, July 15th, 2006 at 7:42 am and is filed under Programming, Television, Broadcasting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
23 Responses to How STAR One became a pole star
- sonakshi ahuja Says:
- melinda Says:
December 3rd, 2006 at 7:58 amsir,
i think u ppl should not have taken remix off air just like that.If u ppl dont want a new season atleast ull can show the repeats.Plz this is a humble request.
July 21st, 2006 at 8:31 am
star people
u have done a very big mistake by ending remix
it was the best serial on star1
itll b better for u if u soon star season 2 of remix
remeber
remix rocked
remix rocks
and remix will keep rocking
we all love remix
and ending it was the biggest mistake u did
thanx..
July 22nd, 2006 at 9:50 am
dear sir,
u hve done the biggest mistake ending remix. I dont understand why remix ended. it was the only show for us. and those k-serials are continiuing for more then 5 years taking a leap of 20 years and remix not even total 2 years. I dont understand why it ended.
just one thing mre i heard that is coming back in december, hpe it does.
REMIX ROCKED
REMIX ROCKS AND
IT WILL ROCK.
July 23rd, 2006 at 8:37 am
Dear Sir,
it was really unfair of u to end remixits one of the best shows ever..ppl like me were so attached to the show n u just ended it so soon..i was actually attached to the characters of ranvir tia yuvi n ashi..how could u do this to uspls have it on air again..or atleast repeat all the episodes once again..
thank u
July 26th, 2006 at 5:17 am
Dear Sir,
This was the largest mistake, ending remix
July 31st, 2006 at 1:24 pm
plz start remix again.start it with de same charecters playing ashi,yuvi,tia & renveer.it was de only teen programme 4 teens
& plz start it as a continous of season 1
thaks
August 1st, 2006 at 7:29 pm
whyyyyyyyyyyyyyyyy why why why remix end? tell me
aashni Says:August 2nd, 2006 at 9:37 am
sir you all ahev doen a bigegst msitake ending the show remix it was like a lief to uswe were so much attached to it we can acutually relate ourse3lves wthr emix show i was very much attached 2 allc ahrcters of remix please get it on-air as soona s possbible please
regards
aashni
August 2nd, 2006 at 11:02 am
Remix is one of the most popular serial of star one.No ekta shows can compete with our remix Remix is life to all people.Plz start it again as soon as possible for the time being show remix from starting
navya Says:August 5th, 2006 at 11:08 am
respected sir,
plz play the old episodes again!v,die-hard fans of remix cant wait till december!v r excited allright but,puhleeeeze let the same people b in REMIX SEASON 2as well playing the same characters i.e.Yuvi,Ashi,Tia & Ranveer! 4 BHAGGUs sake, puhleeeeze do this 4 us! v beg u!& remember,
REMIX ROCKS!
thanx
navya!
August 6th, 2006 at 8:06 am
sir,
hey bhaggu wat have u done y did uend remix pahlease tell me bana rocked.dood tell me
August 8th, 2006 at 1:56 am
we want remix back.
remix ke bina star one kya tv dekhne ka hi maan nahin karta.
puhleeeeeez we want remix back as soon as possible.
until then saturday 12-2 remix repeat hi kardo.
this is our request.
August 16th, 2006 at 10:01 am
Remix roxx!!!!!!!!!!..I want remix back.I like ashi and yuvi the most
Alisha Says:September 10th, 2006 at 5:32 am
hey the biggest mistake anyone could do is ending remix star1 was populular only coz if remix so ull better restart it or else there will be no difference between star one and sahara one or even durdarshan.Whhcih trps r ull dying for so desperately?????????/
remix rox pls restart it!!!!!!!!!!!!!!!!!!!!
plzzzzzzzzzzz
remix season 2222222222
we still miss it a lot
September 10th, 2006 at 5:34 am
come on at least use ur brains once and restart it!plzzzzzzzzz
sonia Says:September 15th, 2006 at 11:00 pm
Dear sir,
Please put remix on sahara 0ne or zee tv please!!!!!
I only saw the last 3 episodes and I loved it!!!!!
please put it on sahara 0ne or zeetv, please!
Sincerely,
Sonia
September 30th, 2006 at 12:58 pm
hey bhaggu!!!!!!!!!!! the biggest mistake anyone can do is rendin of remix. i think u r goin 2 be sinky Or mad Or whatever. Listen, it will be better if u would restart remix.
we r really misssin remix. and if u will not restart remix dan it will be not good 4 u. plz plz plz plz plz plz restart remix!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
October 18th, 2006 at 8:02 am
puhleeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee z begin remix as soon as possible on star one .i am dying to watch it and with the same 4 protagonists on the show
rewa Says:October 31st, 2006 at 4:46 am
plz bring remix back .i am big fan of remix guys.remix means whole world to me.
IndianMuvees.com Says:November 14th, 2006 at 2:07 pm
Bhagwant Mann - Chandigarh Show
sneha Says:November 28th, 2006 at 2:19 pm
hii,remix was and will remain d best show.teenagers were so attached 2 it.v love remix a lotttttttttttttt.plzzzzzzzzzzzzzzzzzz restart it as remix season2.plzzzzzzzzzzzzzzzzzzzzzz!!!
sadhana Says:November 29th, 2006 at 7:46 am
its true remix is the bst.thr cn b no other serial lik it.pls pls pls pls show the previous episodes of remix..u hv aired serials lik sarabhai ,khichdi n all tht thn y dn u shw remix.u r bng so unfair.as such v all hv begun dislikin starone .dnt mk us hate it.
pranika Says:December 1st, 2006 at 12:10 pm
PLZ bring remix back.the serial means a lot to me!remix should be restarted.Remix should again with the same characters!teenagers like me can actually relate to the serial.Plz restart remix session 2!
this is the link for the same article
https://mediaworld.wordpress.com/2006/07/15/how-star-one-beca me-a-pole-star/
Kyunki Saas Bhi Kabhi Bahu Thi 2
