Has Ajay Devgn's brand value gone up?

Has Ajay Devgn's brand value gone up?

Post a flop, the brand value of a star usually goed down. Not just in the film industry but even when it comes to endorsements. The brands choose to stay away till an actor is back on the high again. Ajay Devgn, however, seems to immune to that rule. In fact he is quite contradictory. PostHimmatwala, which didn't fare as well, his stock appears to have shot up.

Says a source close to Ajay, "The managers of a particular brand consider him as their lucky mascot.

That is the reason they have signed Ajay for one more brand of the parent company. He recently shot for Dabur Glucose at Filmcity before he left for the shooting of Satyagrahain Bhopal." Post Himmatwala, Ajay has also signed a deal with a clothes brand in the men's formal category. He is also in talks with a cola company to endorse their product." Well, aisa bhi hota hai!