Over the last few years, the first week of June (the week after the IPL season) has emerged as a very important release date for Bollywood. Since 2010, films released during this week have not only put up huge numbers at the box office but have also managed a position in the Top 3 grossers of the year. More importantly, all films have been blockbusters.
2010: Raajneeti released on 4th June and took the box office by storm right from the word go. It was declared a blockbuster even before the weekend was over. The Prakash Jha film was the third highest grosser of 2010. Rajneeti collections – 94 crores approx. Verdict – Blockbuster
2011: Salman Khan stormed the box office as 'Ready', which released on 3rd June, not only surpassed last year's biggest non-holiday blockbuster 'Raajneeti', but also broke the opening day and weekend record of 3 Idiots. It was also the first 100 crore grosser of 2011 and the second highest grossing film of 2011. Ready Collections – 122 crores approx. Verdict – Blockbuster.
2012: 1st June witnessed the release of Akshay Kumar's Rowdy Rathore and the 'masala entertainer' was expected to smash all previous non-holiday records. As expected, the film started off with a bang, surpassed all records by a distance, was the most universally appreciated film of the year and also the 3rd highest grosser of 2012. Rowdy Rathore Collections – 134 crores approx. Verdict – Blockbuster
So the post IPL week has been as good as a major holiday release for Bollywood and with Ranbir Kapoor proving his mettle with every new outing, the ultimate question remains, 'Can Yeh Jawani Hai Deewani overhaul all previous non holiday records?'
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