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By Aakanksha Naval-Shetye, Chaya Unnikrishnan, Subhash K Jha & Upala KBR | DNA
Last month Maharashtra chief minister Prithviraj Chavan declared that the state was facing a drought worse than the one in 1972. He asked his party workers to reach out to the people and inform them about the government's efforts to bring relief. There is an acute shortage of water and After Hrs decided to initiate a Water-less Holi Campaign.
The film industry is always the first one to come out in support of any cause that affects the aam aadmi, and most people we spoke to agreed not to play Holi, or indulge in only-colour Holi, apart from pledging to save water in any way that they can. It is after all the festival of colours and not a festival of water.
Gurmeet Choudhary: I pledge not to waste water in shower. Instead a bucket bath that will save water. Also, this year we shall play dry Holi.
