SRK -Woman's Day Ad for Tata Tea(Making pg-5)

On International Women's Day Shah Rukh will make a special announcement. He will declare to the world that henceforth in all his films, the heroine's name will appear ahead of him in the credit titles.

It will not matter whether the leading lady is senior or junior to SRK. From this day onwards, it is 'ladies first' in all the credit titles of King Khan's films.

This initiative is an endeavor to give women a prominent place in the entertainment industry. The short film that Shah Rukh Khan has shot with R. Balki shows SRK's sentiments on this.

Says Balki, "Yes, it's absolutely true! Shah Rukh will go on film this Women's Day to declare that his heroines' names would appear before his name in the credit titles of all his films. Shah Rukh immediately agreed to the idea of henceforth allowing his leading ladies the right to go first in the credit titles."

Has this ever happened in Bollywood? Apparently, it has. In the films starring Meena Kumari and Dharmendra, her name preceded his, in the credit titles. Some films featuring Mala Sinha with either Biswajeet or Sanjay Khan also featured the leading lady's name first. Nanda also got first billing in her films with Shashi Kapoor and Rajesh Khanna.

However these exceptions to the patriarchal rule were made in deference to the actress' seniority. We salute Mr Khan for being a true feminist.