Emraan Hashmi joins the big league--movie with YRF - Page 3

Originally posted by: abby_girl30

^yea that's my concern too

But he said himself that he will never do those candy floss romantic movies with the typical hero role
He said since he doesn't believe in tht stuff and he won't do it

Originally posted by: chocolover89

Happy for him :) OUATIM, especially TDP really did wonders for Emraan too. Any idea on who's the director? YRF is now looking to make stars and not work with stars only. Their strategy has changed in the last few years. In between, all their films were with biggies and they flopped miserably because the focus was on stars and not content. Now theyve moved to smaller-budgeted films with newcomers...and making their careers...Even they've realized that the biggies now are old and times are changing. In between they put in 1-2 "bigger" films.

Originally posted by: chocolover89

Matlab?

Yeah, well I guess that was around when Yash Chopra let Aditya handle everything...and Aditya's ideas didn't work so well...and he was really into making something even more out of Rani than taking the company forward I guess. 😆 He must have realized his folly then.

I had heard that when their films started flopping really badly, Yash Chopra gave Adi a sound talking to and came back to take more of an interest in the company = change in strategy...better late than never I guess. 😆