The Big Deal: Salman- Star Network tie up - 500 Cr

Sultan.Mirza thumbnail
14th Anniversary Thumbnail Achiever Thumbnail + 5

Sarcastic Chatterbox

Posted: 12 years ago
#1
The Big Deal: Salman- Star Network tie up
By Screen Weekly, Feb 7, 2013 - 11:44 IST

Given the impressive success ratio of Salman Khan starrers over the past few years, Star Network struck a deal with the actor for obtaining satellite rights of all his upcoming films in the next five years.

"Apart from making good money at the box-office, his films also receive overwhelming TRPs. Keeping in mind his successful track record, we went ahead and struck a deal with him," says Hemal Jhaveri, executive vice-president and general manager, Star Gold and Movies OK.

As per the contract, Star Gold (Star Network) gets the exclusive satellite rights to broadcast all films featuring Salman Khan that releases between January 2013 to December 2017 - which may include Kick, produced by Sajid Nadiadwala, Sohail Khan's Radhe, No Entry Mein Entry a sequel to No Entry produced by Boney Kapoor and also Sooraj Barjatya's family drama.

First of its kind

While earlier such deals about satellite rights were between the channels and the producer/studios (of the films), this is the first time that a channel locked a deal with an actor.

Talking about this one of a kind deal, film-maker Ramesh Sippy opines, "Today all top actors have their production houses. They also have shares and stocks in the media and TV channels. So such deals are not surprising. Big stars will always have a hold over the market."

Who gets the money?

Interestingly, since it's a contract between a channel and an actor, Star Network has announced that it will pay Rs. 500 crore to the actor. It can be thus assumed, that each Salman Khan film will approximately be priced at Rs. 50 crore and that the actor will do two films on an average, per year.

So, with channels now approaching the stars directly, should the producers worry about their business in terms of the satellite rights? When Screen contacted Subhash Ghai, who has announced a film with Khan, this is what he had to say, "It is an open business, such business models keep changing. With money, comes power and people with power get a lion's share of profits. Let it be put to practical use, then we shall talk about it. Everybody will get their share of profit. Mera hissa divide hoke mujhe mil jayega."

The Naysayers

While Star Network celebrates this first of its kind deal, Jayantilal Gada, CMD Pen India Pvt Ltd, an exclusive agency for Zee Network which takes care of their movie business, points out certain loop holes in this new venture and calls it an impractical affair.

"Rs. 500 crore is a huge sum amount when it comes to buying satellite rights for films. I don't think Rs. 500 crore would only be restricted to buying satellite rights, there is much more to the story than what is being revealed to the media," he says.

Though a difficult task, Saurabh Tiwari, ex-programming head of Colors and Imagine TV feels that it is possible for the deal to work out. "I am sure recovering Rs. 500 crore would be a difficult task for channels with single platform, but considering that Star Network has so many channels belonging to various genres, it should be easy for them," he says, adding, "Today all the leading GECs are separated by only a few TRPs in terms of ranking, and one good weekend movie is a game changer. They have booked Salman Khan's films for Rs. 500 crore for five years and by showing this content on different channels of their network, I think they can easily recover the money and make a profit."

Personal agenda

Over the years producers have had personal tie-ups with television networks. For example YRF has always given the rights of their films to Sony TV, which recently telecast Ek Tha Tiger, starring Salman Khan.

Keeping these points in mind, Gada feels that each of the producers of a Salman Khan starrer would have to sit and discuss with the star if they are okay with telecasting their film on Star Network.

"That is not possible. The actor and our company are contractually bound. What the producers say is not our concern. We have done a deal with Salman, and we shall not tamper with our contract and change terms and conditions as and when required," affirms Jhaveri.

In that case, a time will come when even the channel (Star Network) would manipulate their decision of whether they want to telecast a Salman Khan film. "What if in these five years Salman's films don't work? The channel will then have to decide if they want to bear the losses and air his films even if they flop," establishes Gada.

Earlier there have been many instances where TV channels have bought rights of the films which were yet to release. Even after such films bombed at the box office, the television networks have continued to screen them on TV, the recent example being Players.

Win-win situation

Today, the cost of buying the satellite right of a big budget Bollywood movie, on an average is Rs. 50 crore. Assuming that if every year, two Salman Khan starrer's release, then Rs. 500 crore for five years is justifiable. While some call it an impractical deal, this new business model works safe for both the parties.

According to Tiwari, the growing inflation may see the price of buying the satellite right rise to Rs. 60 crore or more instead of the estimated cost of Rs. 50 crore. Since Star Gold has already signed a contract for Salman Khan's films, they shall not fall prey to the rising cost for at least five years, no matter how big a hit the film is.

On the other hand, even if Khan delivers a flop at the box-office, he will not have to worry about the recovery of his film by way of satellite rights, considering that he has already sold his project to Star Network at the rate of Rs. 50 crore.

A win-win situation indeed.

Screen India


SRC

Created

Last reply

Replies

16

Views

1.8k

Users

8

Likes

27

Frequent Posters

Sultan.Mirza thumbnail
14th Anniversary Thumbnail Achiever Thumbnail + 5

Sarcastic Chatterbox

Posted: 12 years ago
#2
50 cr per film / Next 10 films 🥳 = 500 cr 👏

Now this will burn Salman's haters more as even if film flops, it's a win win situation, it has already earned 50 cr from satellite rights 🤣

Hatt's off to a NON-ACTOR - Salman Khan on this kind of 1st deal in Bollywood... Phaad ke rakhdi sabki... Chhappar phaad ke... yahaan bhi hoga wahaan bhi hoga, ab toh saare jahaan mein hoga kya... Bhai ka jalwaa jalwaa... durrahhh

Isi khushi mein aao sab khao Barfi 😆
bsker thumbnail
12th Anniversary Thumbnail Visit Streak 30 Thumbnail Voyager Thumbnail
Posted: 12 years ago
#3
Salman is truly a superstar..50 cr per movie from Star and acting fees alag se..
Kya deal hai👏
Sultan.Mirza thumbnail
14th Anniversary Thumbnail Achiever Thumbnail + 5

Sarcastic Chatterbox

Posted: 12 years ago
#4
Already channels like Zee Cinema, Colors & Star Gold before this deal are broadcasting heavily Salman movies everyweekend, phir chahe 90's ki hddcs ho, ya ready or bodyguard or wanted...

Now with this deal, channels which will have Future Salman movies:

1. Star Plus

2. Star Plus HD

3. Star Gold

4. Star Gold HD

5. Movies Ok

6. Life OK

7. Star One

& sometimes on Channel V also movies run...

Such a huge Salmania all over the TV WORLD... Super Kick Ass 🥳
Meera1101 thumbnail
16th Anniversary Thumbnail Rocker Thumbnail + 2
Posted: 12 years ago
#5
just read the title So YAYY 🥳 ..yet to read the article 😆
hasini009 thumbnail
Posted: 12 years ago
#6

so Salman should maintain his body/physique/looks/hair for 10 more years😃


Sultan.Mirza thumbnail
14th Anniversary Thumbnail Achiever Thumbnail + 5

Sarcastic Chatterbox

Posted: 12 years ago
#7

Originally posted by: hasini009

so Salman should maintain his body/physique/looks/hair for 10 more years😃



So again without reading the article u comments, as expected, Madam ji, This deal is for 5 years, 2 films per year, not 10 & Salman is maintaining his body/physique/looks/hair from past 23 years, so no worries 😛😆
Edited by -Radhe- - 12 years ago
hasini009 thumbnail
Posted: 12 years ago
#8

Originally posted by: -Radhe-


So again without reading the article u comments, as expected, Madam ji, This deal is for 5 years, 2 films per year, not 10 & Salman is maintaining his body/physique/looks/hair from past 23 years, so no worries 😛😆

i'm poor in maths Radhe ji, kya karein?😭


-RD- thumbnail
Hogwarts Championship 2025 Thumbnail Gulaal-e-Jung Thumbnail + 9
Posted: 12 years ago
#9
More Power to Him ...I just love it when someone goes out and proves the world (while it keeps wondering how and why )wrong with their success ...I love the Take That...fundaa ...
Edited by -RD- - 12 years ago
BIackSwan thumbnail
15th Anniversary Thumbnail Trailblazer Thumbnail + 3
Posted: 12 years ago
#10
500 crores Salman. This man defines super stardom!!

And yes I feel faintish by the sound of 500 crores

Related Topics

Bollywood thumbnail

Posted by: MiVida_Messi · 4 months ago

I don't know what is happening https://x.com/krrishukt/status/1925532997983306029?s=46 t=74Fftld4jR1M5tPxEU7sHA

https://x.com/krrishukt/status/1925532997983306029?s=46
Expand ▼
Bollywood thumbnail

Posted by: priya185 · 6 months ago

Celebrities for Salman Khan Eid party https://www.instagram.com/reel/DH4LzoStDJm/?igsh=MWZ2a29jd2k5OXRpeQ==

Expand ▼
Bollywood thumbnail

Posted by: AbjiniRockss · 1 months ago

https://x.com/taran_adarsh/status/1958440562203480085

https://x.com/taran_adarsh/status/1958440562203480085
Expand ▼
Bollywood thumbnail

Posted by: oyebollywood · 2 months ago

https://www.indiaforums.com/article/saiyaara-singer-faheem-abdullah-signs-mega-deal-with-t-series-head-bhushan-kumar_225393

Expand ▼
Bollywood thumbnail

Posted by: oyebollywood · 4 months ago

https://x.com/BiggBoss_Tak/status/1929808851731148820

https://x.com/BiggBoss_Tak/status/1929808851731148820
Expand ▼
Top

Stay Connected with IndiaForums!

Be the first to know about the latest news, updates, and exclusive content.

Add to Home Screen!

Install this web app on your iPhone for the best experience. It's easy, just tap and then "Add to Home Screen".