KAA day 4 collection chart

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Shruti

@shruti

Alumni

+ 9

Posted: 18 years ago

Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.

Target Group: 4 years+ , Individuals, C&S homes

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Chamatkar (DD1 National)	03 Sep.'06	Sun	R%	0.2
Cum reach %	0.4
Karam Apnaa Apnaa (Star Plus)	29 Aug.'06	Mon-Thu	R%	2.6	1.9	2.4	1.9
Cum reach %	4.9	7.7	10.3	12.4
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.5	0.7	0.6
Cum reach %	2.3	4.6	6.3

Target Group: C&S Homes, College Student, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Chamatkar (DD1 National)	03 Sep.'06	Sun	R%	0.0
Cum reach %	0.1
Karam Apnaa Apnaa (Star Plus)	29 Aug.'06	Mon-Thu	R%	1.9	1.3	2.1	1.6
Cum reach %	5.3	7.5	9.7	12.6
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.5	0.3	1.1
Cum reach %	3.5	5.8	8.4

Target Group: C&S Homes, CWE, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Chamatkar (DD1 National)	03 Sep.'06	Sun	R%	0.3
Cum reach %	0.7
Karam Apnaa Apnaa (Star Plus)	29 Aug.'06	Mon-Thu	R%	2.8	2.5	2.2	1.9
Cum reach %	4.9	8.1	10.4	12.7
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.6	0.5	0.9
Cum reach %	2.8	4.8	7.3

Target Group: C&S Homes, HW, SEC ABC with Children in HH

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Chamatkar (DD1 National)	03 Sep.'06	Sun	R%	0.5
Cum reach %	0.8
Karam Apnaa Apnaa (Star Plus)	29 Aug.'06	Mon-Thu	R%	2.6	2.7	2.2	2.9
Cum reach %	5.0	9.2	13.3	15.7
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.3	0.5	0.3
Cum reach %	1.5	4.2	5.3

Target Group: C&S Homes, HW, SEC ABC

New Launches	Date of 1st Episode	Days of Telecast	Viewership Metrics	Episode
1	2	3	4	5	6

Chamatkar (DD1 National)	03 Sep.'06	Sun	R%	0.3
Cum reach %	0.6
Karam Apnaa Apnaa (Star Plus)	29 Aug.'06	Mon-Thu	R%	3.3	2.9	2.8	3.2
Cum reach %	6.5	10.3	13.3	16.6
Mann Main Hai Visshwas (Sony)	18 Aug.'06	Fri	R%	0.7	0.6	0.7
Cum reach %	2.6	5.5	7.8