TOI: Why stars like TMKOC

Neela Telefilm's Taarak Mehta Ka Ooltah Chashmah is a huge hit, not just among viewers, but also in Bollywood. The show is a favourite among producers for film promotion.
Recently, Ranbir Kapoor visited the show's sets to promote Barfi!. Then it was his cousin Kareena Kapoor's turn to promote Heroine. She was followed by Paresh Rawal, who promotedOMG Oh My God! Sometime ago, Ajay Devgn and Abhishek Bachchan had promoted Bol Bachchan on the show. Incidentally, Sharman Joshi and Boman Irani also spent six hours with the cast of Taarak... while promotingFerrari Ki Sawaari.
Asit Kumarr Modi, the show's producer, says, "Our creative team ensures that the guest becomes part of the storyline and doesn't look forced. But the best part is, all our guest actors are very much aware of the show since someone in their family is a regular viewer. It brings in a personalised feel."
Many promotion requests from Bollywood are declined because too much integration spoils the regular track. Also, the production house and the channel have to ensure that the film is suitable enough to be integrated in the show, which is for family-viewing.
The show airs Monday to Friday at 8.30 pm.