Vidya Balan to spread toilet awareness..

Actor Vidya Balan may maintain a low profile when she's not promoting her films, but when it comes to supporting any social cause, the actor takes it up on a war-footing. Apart from the several causes that she already supports, she has now tied one more to her pallu. Vidya, who's the ambassador of the Nirmal Bharat Abhiyan (NBA) will now be seen supporting their yatra.

Talking about the initiative, a source reveals that it is also called the 'great wash yatra' and is a multichannel, mega-campaign that harnesses the positive power of cricket and Bollywood to promote awareness and enact behavioural change around sanitation and hygiene in india. "The Ministry of Drinking Water & Sanitation's Nirmal Bharat Abhiyan campaign, Wash United, and Quicksand are working very closely on the yatra. Starting on October 3 in Maharashtra, this yatra will travel through several cities including Indore, Kota, Gorakhpur, Gwalior and Batiya, across the country to bring about an awareness for this issue," informs the source.

Vidya who feels rather strongly about these issues is said to be very excited about supporting the yatra. "She is known to be extremely choosy when it comes to brands and never endorses anything for the sake of money.In fact, she never endorses anything that she herself doesn't use or follow. But when it comes to lending support to social causes, she is always ready to do her bit," says a source close to the star.

"I think there are so many issues that need to be addressed and if we as known faces can help further a cause, then it's a small way of contributing to society. Also such awareness campaigns go a long way in making people more responsible for their actions," Vidya had earlier said about lending her name to social causes.