Originally posted by: peachpie
Yes dear its true 11.30 does not affect much! But 11.00 pm does affect! An example is one of the show on another channel which use to have a telecast at 8.00 pm and repeat at 11.00 pm. It was latter found that the 11.00 pm TRPs were more than the 8.00 pm one! So the show telecast was completely shifted to 11.00!