Fifty Shades of Intimidation as over HALF of men struggle to keep up with Christian Grey in the bedroom
55% of men feel more under pressure to perform in the bedroom
34% of men encouraged their partner to read the book
Only one in twenty men have read the novel themselves
A staggering 55% of men feel intimated by the erotic novel and can't live up to the famous Christian Grey
He is the billionaire bondage fanatic fanning the flames of lust in women across the globe.
And although Christian Grey and E.L. James' novel may be supercharging the sex-drives of women across the world, Fifty Shades of Grey is heaping pressure upon male partners.
A new survey, by ECigaretteDirect.co.uk, found that more than half of the 500 males quizzed (55%) felt under more pressure to improve their performance in the bedroom after their partner read the book.
Just over a quarter (26%) said it had led to an improved intimate relationship with just under one in five (19%) stating it had made no impact at all.
Greater frequency of intimacy was found to be the biggest demand on males from their partners. Increased sexual variety came second with increased duration coming third in the list of female lovemaking requests.
Interestingly more than a third (34%) said they had actively encouraged the partner to read the book widely dubbed as 'mummy po*n' however they were now struggling to keep up with the results.
Just one in 20 of the males surveyed admitted to actually having read or be in the process of reading the books which may explain why the new adventure had come as such a shock to them.
One of the males polled commented: 'I'd heard a little about the books and thought it would be a good idea for my wife to give them a read - I didn't know what I was letting myself in for.
'We've been married a number of years and it's safe to say we slipped into a bit of a routine in the bedroom but now I don't know whether I'm going to be able to meet her demands and keep her satisfied.'
Although E.L James' novel had been very popular amongst women, men feel they don't quite measure up
A spokesperson for ECigaretteDirect.co.uk said: 'Most men like to believe themselves to be sexually driven alpha males but when it's the female dictating the lovemaking it seems for many this can come with significant added pressures.
'Of the men we spoke to many said they felt under substantial pressure to become more adventurous in the bedroom, with the vast majority stating that they weren't sure whether or not their desires now matched their partners.
'The poll offers some really interesting insight into the male psyche and I think dispels the myth that they are all sex mad.
'Instead what we have found is that they can often be all mouth and no trousers, preferring to boast about their sexual exploits rather than live up to them when given the opportunity.'