NEW PIC: Aishwarya for Kalyan Jewellers - Page 2

Aishwarya Rai's latest ad campaign — the first after childbirth — reportedly has more effects than a Spielberg flick. But is that really a matter of concern? For years, it has been common knowledge that stars rely a bit on the latest imaging technology to wipe away the wrinkles. But has a piece of software ruined the comeback of one of the world's most beautiful women?

"It's not a worry at all. We just want the ad to look good. Million-dollar brands trust Aishwarya Rai. She's not ordinary and I think Kalyan have scored as a jewellery brand. Who would not like to have her in front of a showroom? As far as publicity for the advertisement goes, aren't you all (the media) talking about it already?," asks Unni Krishnan, an ad man from Cochin, Kerala

And Ash is not the only one relying on good ol' photoshop. We now have Tamanna, looking almost unrecognisable in the promos of Himmatwala. If you need further assess the help of technology, check out the original Himmatwala poster, from 29 years ago! Magic? Our films do come out of the dream factory, and guess it's okay to take our actresses through the 'shop!