Zee to strengthen 8 pm slot with 'Banoo M

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Sanober

@sanober.

Elite

+ 4

Posted: 19 years ago

Zee to strengthen 8 pm slot with 'Banoo Main Teri Dulhann'

Indiantelevision.com Team

(8 August 2006 5:00 pm)

MUMBAI: Zee TV is all set to beef up its programming with Banoo Main Teri Dulhann, to kick off on 14 August at 8 pm from Monday to Friday. It replaces the long running soap Tumhari Disha and hopes to gain a strong viewership in the 8-10 pm slot, as it has already acquired popularity with leadout show Jab Love Hua, as well as Kasam Se and Saat Phere in subsequent slots.

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Dulhann, also running along a women centric theme, is about an uneducated village girl Vidya waiting to be swept of her feet by a charming prince. Marriage, however, shatters her dreams as she faces the wrath of her husband and in-laws who belittle her background and education. The essence of the show looks at the positivity with which she hopes to rise above these trials and win over her husband. Promising to have a good twist in the story, the show hopes to grip viewers. Speaking to Indiantelevision.com on the strategy that has been used to pull in the viewership, Zee TV senior VP programming Ashvini Yardi said, "Based on the lines of a Cinderella story, the theme deals with a reality that most Indian women can identify with. Tumhari Disha came in at a time when Zee did not have the numbers it holds today, hence, we are hoping Dulhann will be able to achieve that."

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The main characters are played by two fresh faces, Divyanka Tripathi (Vidya) from Bhopal and Kolkata boy Sharad Malhotra (Sagar). The two were contestants from Cine Star Ki Khoj. Nilima Bajpai from Shankuntala Films has handled the production.

Zee TV businesss head Punit Goenka said, "With Saat Phere, we addressed the issue of the discrimination a girl faces in many parts in India on the grounds of her skin colour. Banoo Main Teri Dulhann will touch upon and deal with the struggles an illiterate village girl has to undergo. If Kasam Se and Saat Phere have struck a chord with our viewers, Banno Main Teri Dulhann will take it further."

As Zee TV attempts to capture the 8 pm time band, it will have to face stiff competition from Sahara's recently launched Sati. Star Plus' Pyaar Ke Do Naam Ek Raadha Ek Shyaam is also in this time slot but, is yet to deliver numbers. Sony has also planned to launch a new show Hum Mei Hai Visshwas to replace Kaisa Ye Pyar Hai at 8 pm.

Now, its left to the viewer to decide whether the show will be able to achieve the stronghold it hopes to establish during the prime time slot.

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Frequent Posters

anu

@nikitha_123

Inactive

Posted: 19 years ago

thanx a lot. hope it is good.

but i will watch kyph. 😆

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Momo

@momogrl21

Inactive

+ 2

Posted: 19 years ago

oh ya...i saw a promo for the show. Looks dumb... 😃

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sita

@sitakshii

Stunner

+ 4

Posted: 19 years ago

ya i wonder why has started a series of shows related to marriage only e.x__ SINDOOR ,SAAT PHERE nd now DULHAN AND I REALLY HATE THAT DUMB SHOW -- KASAMH SE. I STILL CAN'T UNDERSTAND THE REASON FOR THE POOR RATINGS OF show jab love hua ,i consider it a GENIUS SHOW INFACT.

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Bansari

@Bansari7

Dazzler

Posted: 19 years ago

I hope it doesn't beat Jab Love Hua.

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Saregama_fan

@Saregama_fan

Dazzler

+ 2

Posted: 19 years ago

I must say shows like Saath phere, which deals with color discrimination 👏 👏 trying to get a message across 👏 ...and now dulhan which will deal with a girl's life after marriage...I hope they keep to the point and don't bring in silly plots...like with Sindoor 😕 ...I am looking forward to this show, just really hope it is not cliche, and has something new, thought provoking, and insightful to offer 😊