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Good reviews do not always make a film a hit, like we saw with Dibakar Banerjee's Shanghai.
Likewise, bad reviews may not always turn the audiences away.
Films like Rowdy Rathore and Housefull 2 received some scathing reviews but went on to become blockbusters.
What makes these badly-reviewed films such big hits? We asked media professional and industry observer Abhijit Mhamunkar, and he gave us quite a few insights.
With an increase in ticket prices, it has become easier for movies to make money.
Most audiences can't be bothered about plotlines and character-development. They just want to have a good time. So even if critics lambasts films, the target audience for whom the films were made will get entertained.
Another new trend is that movies these days are being released in a large number of screens, something that was not in practice during Golmaal 3, Singh Is Kingg, Heyy Babyy and Housefull. The latest releases like Don 2, Ra.One, Bodyguard and Ready managed bigger figures as they were released in many more screens. Some multiplexes shows up to 25 shows of a single film. That's why making Rs 100 crore in the first week is not difficult; it has become a benchmark now.
Here's looking at some badly-reviewed films that went on to become blockbusters.
https://www.rediff.com/movies/slide-show/slide-show-1-bad-films-do-well-at-box-office/20120621.htm
Mr And Mrs Parshuram
Health and Fitness
Fan Fictions
Anupamaa
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