I noticed a LOT of people online talking about Aamir's fees for this show and questioning his intentions for making a difference via Satyamev Jayate.
Do these people have any facts clear? Let me outline everything here and put things in perspective:
- The man Aamir Khan, charges 40 crore per film he does along with a share in film's profit [as per trade journals]. Whereas, if the reports of him getting 3 crore per episode for Satyamev Jayate are true, and there are only 13 episodes, then he's earning only 39 crore from Satyamev Jayate! This amount is way less than what he could have made had he done another big commercial film!
- Aamir has a brand value of his own and is highest paid actor in films and ad world. He risked his position as a top ranked star, took break for 3 whole years just to focus on a show on social issues which he's also producing (AKP is most successful and trusted production house in industry). He has value, AKP has its own value, so why can't they charge a fee? Why expect him to do it for free?
- Those who are tweeting shit about this show, do they know Aamir Khan himself travelled to different and remotest parts of India to conduct research for this show? The show's research alone took 2 years! So they have also SPENT a helluva lot of money in scaling the entire country, shooting at different locations, dubbing in different languages, getting STAR to give them all their channels and partnering with Doordarshan and some regional channels (like MAA TV which is not under STAR network). Do people think all this was done for free?!😲
- According to STAR TV's CEO on CNBC-TV18, they spent over 85 crore on Satyamev Jayate! Highest expenditure ever on a show in history of STAR TV in India!
The STAR guys or Aamir have also SPENT crores on this show and its massive outreach and marketing, it's not like they are only earning from this show or making profits!
They may not even earn back their investment on this show, in case this show does not succeed or sustain through the 13 episodes! 😲
Why can't Aamir Khan charge for all the work he and his team has done for making this show? Whatever he's charging, is less than what he would have earned from his routine commercial films!
- The show is not just earning profits. They are also fundraising for NGOs that work on issues taken up in each episode! So they are not just talking but also giving back and actively contributing to take action! There is the CLICK TO GIVE button Satyamev Jayate website, where donations will be generated from users' clicks (like the Hungersite.com). There are options for adding to support through Facebook apps and uploading videos. They gave details to give donations to NGOs in the show also!
And money from each SMS sent by viewers will be donated to the NGO working on the issues shown!!
Aamir Khan and Star Plus are also raising HUGE awareness and huge amount of funds for NGOs, which otherwise struggle to get attention! It is for first time that a TV show has attempted to raise funds via so many different ways on the issue and not just discussed it!
So all those people who are gossiping for the heck of it, first check facts and then talk! Atleast Aamir is doing something that will make a difference! Unlike the gossip-mongering cynics who only tweet or blog on famous people or current topics all day but have NEVER done anything for any cause.
Aamir's effort and his show is 100% times better than routine entertainers or lousy shows like Roadies or yet another starry chat show where celebs sip koffee and snigger around!👏