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Zee
GRPs 200
It fell like a string-less kite but recovered most of the trajectory within a span of six months. Losing as many as 60-70 GRPs and regaining as much on the back of new launches from November onwards is indeed a good performance. Starting with Hitler Didi in November, with each successive launch – Dance India Dance, Afsar Bitiya and Punar Vivah – Zee staged a smart recovery. But it is not enough to take it to the next level. Whether programming refresh has had a good effect on old shows is anybody's guess but Yahan Main Ghar Ghar Kheli and Mrs. Kaushik Ki Paanch Bahuein put on some weight and post-generation leap, Pavitra Rishta also improved. Industry experts aren't too sure whether Zee's programmers have done their homework well. But the massy brand has a fair chance to capitalise on the gains. But like Colors, Zee too needs one or two good shows to stay in competition for number two slot. Currently it doesn't seem to have anything remarkably different to perform to its full potential.