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Prime time telly hotties seem to be feeling the heat. Well literally! Or else why would they get down to their bare minimum on screen? Of course in the process they are generating loads of droolworthy moments, by doing what they do best (no offense to their histrionic capabilities, but some soapbox posterboys are often signed up essentially for their tremendous female fan following).

Even while everyone's spent a lot of energy talking about the recently aired steamy love scene of Bade Achche Lagte Hai(which ensured the show more respectable TRPs), four small screen heartthrobs, Barun Sobti ( Iss Pyaar Ko Kya Naam Ko Kya Naam Doon?), Gurmeet Choudhary ( Punar Vivaah - Zindagi Milegi Dobara), Anas Rashid ( Diya Aur Baati) and Karan Tacker ( Ek Hazaaron Mein Meri Behna Hai) went under the shower (of course the script demanded that mandatory scene, how else would the leading lady slip into the washroom, inadvertently of course, trip into his ), flaunting their rippling and chiseled abs, whipping up enough lather, er, TRPs to keep the audience refrain from hitting the remote control.

Desperate times call for desperate measures. At a time when entertainment television has a fragmented viewership and audience loyalty depends on the storyline swings and dramatic twists, the advantages of having a male lead blessed with Greek God like good looks and toned physique can come quite handy. Especially when the hero in a daily soap has very little role to perform besides sealing deals, attending board meetings and rescuing the 'falling' heroine. When the TRPs head southwards, and the producer needs a quick fix formula, the shower scene usually works like a dream. A poster-perfect specimen of male perfection with rippling muscles and scantily (un)clad in a towel can at least generate some enthusiasm and make millions of viral views, besides of course making nubile heart beats accelerate.

Not that shower scenes are a first. In the recent past, Hussain Kuwajerwala, has steamed it up in Kumkumin his docile, dutiful husband avatar, Karan Singh Grover has shed his inhibitions in Dill Mill Gayyeand Dil Dosti and Dance,Arjun Bijlani has even slipped into a bathtub for Miley Jab Hum Tum, Karan Tacker has reprised the Ranbir Kapoor towel scene from Saawariyain Rang Badalti Odhniand Gurmeet Choudhary's taken many showers in Geet Hui Sabse Parayi. As Karan Singh Grover had shared once that "it's not possible to shower with your shirt on", an entire brigade of telly dreamboats have taken his preachings to heart and are personally ensuring that the shirt's not around during a screen shower. Now if you wonder why, the hero needs a shower in the first place when the storyline needed something more substantial, come on, those scenes are not for the fainthearted, they are meant to make you weak-kneed! The shower scenes are just props to rev up the sagging storyline and may be, just may be ensure the show gets to be talk of Tellytown and beyond. ..