Saath Nibhana Saathiya focusses on the story of an orphan girl Gopi Modi and her relationships with various people in her life, such as her mother-in-law Kokila Modi, her husband Ahem Modi and her cousin Rashi. It first airedalmost two years ago on Star Plus in the 7pm time slot owing to its simple storyline. Kumar remembers the time when the show had just begun and not gained much popularity. "The cast was quite upset despite the efforts they putin and the show was doing just about average. I just told them to carry on with their work and one day their efforts would be noticed," says Kumar.
Slowly, but steadily the show reached newer heights with the audience accepting the show and also the time slot. "It was the reality in the show which eventually attracted the audience. Also, the last one year has seen cable television penetrate into third and fourth-tier towns and villages, which in turn, has helped the show grab more eyeballs," says creative director Sneha Deshprabhu