TOI:Time band helped Saathiya immensely:

Actor-director JD Majethia feels the 7 pm time slot, which the show Saath Nibhana Saathiya is placed on, is giving his production house rich dividends in terms of TRPs

The story of a newly married uneducated young girl who takes up challenges in life is not a new story at all when it comes to Indian entertainment segment. But what made Gopi Vahu, the central character so popular on Hindi General Entertainment world could well be a good case study. While actress Gia Manek plays the character of Gopi with conviction, the show's TRPs reflect that it stands unbeaten.

The first week of 2012 (January 1 to January 7) saw Saath Nibhana Saathiya (on Star Plus) scoring the TVR of 6.6 thereby outpacing other shows like Balika Vadhu, CID and Diya Aur Baati Hum.

No doubt then that director Majethia is reveling in the success story of the show. Majethia says, "Our target audience primarily comprise women and especially housewives have made the show a big hit. What made Saathiya a success on TV is its time band. The fact that we have put chosen the 7 pm time band for the show is letting us reap in nice benefits."

The only other show which gave Saathiya a run for its money has been the fifth season of Kaun Banega Crorepati which was hosted by Amitabh Bachchan whose star power enabled KBC 5 to reign the TVR charts. However, KBC too was outpaced by Saathiya during certain weeks in terms of viewership stats.

After KBC 5, the only other show which is inching higher along the TVR charts is Sumeet Mittal's Diya Aur Baati Hum, which got a TVR of 5. 98 during the week (as per TAM Peoplemeter System findings).

Incidentally, Diya Aur Baati Hum is also telecast on Star Plus. But it has a different time band. And the two sister shows on the same channels indulging in TRP tussle makes the game all more interesting.