I HAVE BEEN READING ABOUT TRP'S AND THIS IS A POST BY ME.
YES IT IS MY OUTLOOK ON THE ISSUE , PLZ DO READ AND THEN PLZ DO COMMENT...AND POST THERE VIEWS ALSO...
>>WHAT EVER THE GAME PLAN BE OF TRP'S ITS THE MASSES WHO WATCH SOME THING THAT THEY LIKE IN EVERY HOME.
>>THERE ARE THREE GROUPS
>>1ST WHO WATCHES NEWS, SPORTS AND REALITY TV SHOWS
>>2ND FICTIONAL DRAMA'S MOVIES BASED SHOWS OR
>>3RD SAY POOR KIDS WHO GET TO WATCH CARTOONS NETWORK
AND DISCOVERY SHOWS AND SPORTS BUT FOR LIMITED TIME...
IF WE CALCULATE BY THE PERSENTAGE OF NORTH, EAST, WEST AND SOUTH THERE ARE MANY PLACES WHERE IN HOMES THERE ARE OTHER LANGUAGES SPOKEN BUT STILL EVERY STATE HAS HINDI SPEAKING PEOPLE SOMEPLACES HIGH IN PERCENTAGE AND SOMEWHERE VERY FEW
THE TRP'S WHICH IS {TELEVISION RATING POINT}
IT IS CALCULATED IN A DIFFERNT WAY
FOR INSTANCE
A SHOW GARNERS 1 TRP= 5-6 MILLION OR LACS PEOPLE WATCH ALTOGETHER
SO THE RECENT TRPS OF THE SHOW SAATH NIBHANA SAATHIYA IS 7.0 SO SOME 35 MILLION PEOPLE THAT IS ABOUT 3 CRORE 5O LACS PEOPLE WATCH THE SHOW BUT IF LIKE FOR INSTANCE IF A SHOW FAILS TO GET MORE THAN 1 TRP ITS LESS THAT 6 LACS PEOPLE WATCHING THE SHOW
HENCEFORTH THE CHANNEL HAS A LOSS IN ITS REVENUE...AND ALSO GETS LESS REVENUES FROM THE ADVETISERS
BUT ITS THE FACT CAN'T FORCE THE MASSES TO STOP WATCHING THEIR STAPLE DIET SHOWS LIKE SAAS BAHU SAGAS AND YES LOUD REALITY SHOWS LIKE ZEE'S SAREGAMA WHICH GARNERS HIGHEST TRP'S AND ITS CHANNEL IS ON 1ST AND 2ND POSITION...AND SOME AREAS ARE NOT ADDED IN THE CALCULATION LIKE PUNJAB HARYANA AND MAY BE RAJASTHAN ETC. SO MAYBE IT IS JUST A NUMBER GAME...OR THE TAM CALCULATES IT WRONGLY IS ALSO A QUESTION IN A COUNTRY WHICH HAS AN APPROXIMATELY 100 CRORES POPULATION IF SAY PERCENTAGE B.P.L {BELOW PORVERTY LINE} ARE EXCLUDED THE REST OF PEOPLE DO HAVE ATLEAST A TV SET IN THERE HOMES AND ALSO PEOPLE WHO ARE {A.P.L} ABOVE PORVERTY LINE SOME WHO ARE HIGHER POSITION HAVE MORE THAN 1 SO ALL THESE MINUTE DETAILS COUNT...OR MY ESTIMATION IS NOT ACCURATE BUT SOMEHWERE DOWN THE LINE IS TRUE!!!
DATS WHY, TODAY ALL GOOD SHOWS THAT START WITH A DIFFERENT THEME END UP BEING A SAAS BAHU SAGA... JUST FOR THE SAKE OF TRPs...
SO WHOM TO BLAME THE CALCULATION OF RATINGS OR CONTENT OR LACK OF KNOWLEDGE AND PROMOTION OR NON GLOSSY AND NO LOUD MAKE UP...WHAT EVER MAY IT BE AS A PART OF THE MASSES I FEEL REALLY BAD THAT SHOWS SURVIVE NOT ON ITS CRITICAL ACCLAIM BUT TRP'S
PEOPLE PLZ POST UR COMMENTS AND VIEWS...
SHOULD THE TRP CALCULATION CHANGE?
IS IT FARE TO AXE A SHOW JUST ON THE BASIS OF TRP'S (LIKE MARYADA...) ?
AS FAR AS OUR NAVYA IS CONCERNED... ITS TRP IS AROUND 2.5... SO AROUND 2 CRORE 50 LACS PEOPLE WATCHING IT...
GUYS, IT IS EVIDENT THAT CHANNELS CASH ON TRPs AND NOT ON CONCEPT... DATS SO SAD...
COMMENTS AND LIKES ALWAYS WELCOME...
ITS JUST MY TAKE ON THE TRP BUSINESS...
Cricket
