Article: Festival of TRPs and ads!

With Diwali just around the corner every section of society is trying to cash in on the festive mood, and television is no exception. The popular soaps have extended one episode by as much as an hour or more for the festival, in an attempt to capture a wider audience for a longer time during the Diwali week. Their obvious intention is to grab as much ad revenue as they can. During these festivities, advertising goes up by as much as 30 per cent.

In keeping with the trend Star Plus started the season with a special evening show titled Diwali Rishton Ki Mithas from October 17. Meanwhile, families of Saathiya, Pratigya, Sasural Genda Phool and Iss Pyar Ko Kya Naam Doon will celebrate Diwali in their own way. Sony TV is raking the moolah with its shows like KBC and Bade Achhe Lagte Hain but is not satisfied with the additional revenue from the extended commercial breaks. The channel has lined up a four day jodi special with a Thursday finale featuring Ram Kapoor ad Salsha Tanwar from Bade Achhe Lagte Hain.

Comparatively, Colors and Zee will have a subdued Diwali. On Colors, Diwali will only be a mention in prime time shows like Uttaran and Balika Vadhu. However, Big Boss is still a show to watch out for with a surprise entry planed. SAB TV, Imagine as well as movie channels like Star Plus Gold are also on the bumper Diwali TRP
bandwagon.

https://www.deccanchronicle.com/channels/showbiz/tv-guide/festival-trps-and-ads-219