As part of this campaign, the Bournvita Tayyari Jeet Ki meet and greet camp was organised at the Hyatt Regency in Andheri, Mumbai on Oct. 19, for children and their parents, so that they could learn about their success stories from the icons in person. The meet and greet camp was also graced by prominent individuals like sports star Leander Paes, film star Rajeev Khandelwal, nutritionist Naina Satelvad, motivational laughter coach Anand Chulani, and former Femina Miss India Natasha Suri.
This campaign was based on the idea that every child has the talent and desire to be an achiever in life, with the biggest differentiator being the amount of preparation put in. The initiative commenced with a series of articles by known achievers like Leander Paes, Abhinav Bindra and Sunidhi Chauhan, among others, who wrote about their journey to success. 😃😃
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