Devki Virani
(Female protagonist)
Devki is a contemporary woman with aspirations but at the same time she has her roots intact. She is highly respected in the business circles is touted to be the next big thing but she does not let this affect her virtues and principles. She is the exact opposite of the very powerful I. M. Virani. She threatens to overtake him with her business acumen and grounded nature.She married Vaibhav Virani to fulfill her grandfather's wishes but started falling in love with him after marriage. Her husband's love for the actress Sabina led her to sign the divorce papers. She was the one who broke the fake pride of I. M. Virani and made him a true man.
Vaibhav Virani
Devki husband "I.M " Virani eldest son,Vaibhav Virani is I.M Virani's eldest son
who successfully runs his dad's business. Stubborn and arrogant he always follows his father's instructions in business matters. As he is so deeply involved in all business operations, he doesn't have time for love nor does he believe in love at first sight.He fell in love with an actress called Sabina who truly changed him but she did not reprociate it.He married Devki according to his father's wishes.He is not aware of her love for him and treats her as his best friend. At last he lives with Sabina.
Charulata Virani
"I.M." Virani wife
Ishwarlal's wife Charulata is a woman of substance. She respects her husband and is very supportive, in spite of knowing that her husband is wrong at times and doesn't even love her back. She knows her husband is doing only wrong deeds, so to balance that she is always part of satsangs, and is involved in social service and working for the less fortunate.
Siddarth Virani
"I.M." Virani younger son
Siddharth Virani the youngest Virani brother is soft spoken and an obedient son but not as smart and sharp as Vaibhav. He has an artistic bent of mind and likes painting, music, etc., but can never express his interests to anyone. He thinks his father is always right and has immense respect for him. He is always given less preference in business making decisions.
Nirali Virani
"I.M." Virani daughter
I.M." Virani daughter Nirali the only daughter of I.M.Virani, Nirali, is today's girl, who is fashionable, techno savvy, well spoken, well read and full of zest. She is very adventurous and bold. She uses the best of the luxurious facilities available. She believes that money and power has its own advantage, but that isn't everything. She doesn't like to stay in the shadow of 'Virani family's daughter'. She craves for her own identity.
Motilal Virani (Master)
"I.M." Virani father
Motilal Virani father of I.M. Virani. Motilal has always been a teacher all his life and loves his family a lot. He is a very learned man with his set of principals in life. In spite of being a father of a multi-millionaire, he still leads a very simple life. He wears only kurta and dhoti, eats his meals on the ground and lives on his pension. He believes that his son is a big man, not him. Motilal's sense of humor always livens the atmosphere in the house.
Kesarba Virani
"I.M." Virani mother
She loves her husband and feels lucky to have such a warm family. She is a typical Gujrati and has ideology of successful man isn't a rich man,but a man who sticks to his roots, his principals. Even at this age, they both share a very romantic relationship.
Rajvi Siddharth Virani
Rajvi is Siddharth Virani's wife.She is shown as Viraj ex lover though Viraj is still crazy about her.She has a son Gaurav and always wants siddharth to be happy.
Pawala
Pawala is I.M Virani's childhood friend from manglore , who is living with I.M Virani's family.



