Red Label Tea signs television's popular bahu 'Akshara' for its latest ad campaign Red Label, the largest tea brand from the house of Brooke Bond, for the first time in its history of 140 years, has roped in Indian television's smart bahu Hina Khana a.k.a. Akshara from 'Yeh Rishta Kya Kehlata hai' for its latest ad campaign. The latest Brooke Bond ad campaign starring four 'smart bahus' from across the country, aims at repositioning Red Label Tea as the trusted choice of a contemporary Indian housewife. The ad goes on air from October 1,2011.The ad campaign focuses on re-positioning Red Label Tea as not just a healthy but also a reasonably-priced tea available in packs that fit every housewife's budget. As a part of the campaign, the stars will be seen urging viewers not to trust everything they hear and see. The television commercial has the actress re-assuring the audience that contrary to general misconception; Red Label Tea offers not just superior-quality taste and health benefits but also suits every family's pocket. Hina Khan aka Akshara, on being inducted to the Red Label family, commented "Drinking Red Label has been a part of my daily regime since my teenage years. When Red Label offered me the chance to endorse the brand, I jumped at the opportunity. It was a wonderful experience to see my on-screen character Akshara, the smart bahu of Indian television blending in perfectly with the campaign. "So Bahuranis! Pick your pack of Red Label tea-the best quality tea that is not only healthy but also affordable! |
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