L'Oreal denies Whitewashing Freida Pinto

Actress Freida Pinto appears to be the latest victim of overly aggressive photoshopping based on a new ad photo that shows the Indian beauty looking lighter-skinned than usual.

L'Oreal, which came under fire in 2009 when it was accused of "whitewashing" singer Beyonce's skin for a hair product ad, is again drawing criticism for digitally bleaching Pinto's skin in an ad for its Colors makeup line.

In response, L'Oreal categorically denied it lightened Freida's skintone. In a statement released Sept. 26, the cosmetics giant wrote:

It is categorically untrue that L'Oral Paris altered Ms. Pinto's features or skin-tone in the campaign for Project Runway 'Colors Take Flight' limited-edition collection.

Digital editing is extremely common in print publishing and advertising, where wrinkles, pounds and inches are routinely airbrushed off models and celebs to give them a flawless appearance.

Photoshopping Causes Poor Body Image

Recently, Britain's Grazia magazine confessed it had digitally altered Kate Middleton's cover photo to make her tiny waist look even slimmer.

While Grazia initially denied the photoshopping, it fessed up after Britain's Press Complaints Commission investigated the matter and concluded that the image had, in fact, been doctored.

Recently, actress Rachel Leigh Cook slammed the practice, saying photoshopping contributes to poor body image among gullible fans who idealize airbrushed magazine images of celebs who appear thinner, younger and more beautiful than they really are, causing readers to wonder why they don't look so perfect by comparison.

"Nothing that you see is real, even if you look at what looks like a candid photo of someone, anything can be done," said Rachael Leigh, 31.

Cook, who became famous after starring in the 1999 romantic comedy She's All That, says young women should realize that the perfect images of beautiful actresses and models in magazines are often manipulated and distorted.

"I'm just up in arms about it," says Rachael Leigh.

"People need to know that there are actual lenses that are put on cameras to make people [look] stretched out (and thinner)."

Recently, actress Rachel Leigh Cook slammed the practice, saying...

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Originally posted by: radsuinda

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Originally posted by: bamboocopter

<font color="#ff3366">she once used to be a Hollywood actress</font>

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<font color="#ff3366"></font>

<font color="#ff3366">the girl in the middle is her</font>

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