I too reflect the sentiments of nainaadmin's and feel the same way. I have written the updates regularly, just because this one serial changed my views on the ability of Indians to come to the international level, but some thing has gone wrong somewhere.
I am afraid, Parvati Vaze is leaving the show, and that is why all these gimmicks to cover the tracks. They believe in the sham TRPs, which themselves are a scam. They do not trust their own mind, which led them to break away from the rut, and strike an independent chord, accept the 2 o'clock slot, and carry on without Star Plus adding a single promo on their behalf in other serials, but were pushing these ads, in between SSBN show. Could it be the producers of this show, have been pushed to far, that they had to resort to this strategy, thinking they are pleasing the :"Crowd" ? Whatever it is, I will wait and see, if my hunch proves right.