Yash Patnaik s new show on Mahua Gujarati

After Ekta Kapoor's foray into the world of Bhojpuri entertainment, it is now Yash Patnaik's turn to enter the regional market with a new show on Mahua Gujarati. At a time when shows with the Gujarati air and aura are grabbing eyeballs and soaring high on the TRP chart it is going a step ahead when a show is made for a channel that churns out only Gujarati shows.

Our source informs, "It seems like regional channels are grabbing all the attention of the viewers and this is one of the reasons why most of the producers are preparing to enter the regional market. The market for Gujarati shows is quite big and it also gives good returns. And Yash is not the only producer who is making a show for Mahua Gujarati. It is heard that there are other big names who are also scheduling their shows for the channel."

Yash Patnaik remained unavailable for confirmation.

Are Shobana Desai and Rajan Shahi and others listening?