Shah Rukh Khan & Aamir Khan: Promoters Par Excelle

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Shah Rukh Khan & Aamir Khan: Promoters Par Excelle

Romeo Ustra

@Sultan.Mirza

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Posted: 14 years ago

June 20th, 2011 by Komal Nahta

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When it comes to promoting their films, there's no one to beat the two Khans, Aamir and Shah Rukh. Here's why…

Shah Rukh Khan's RA.ONE Extravaganza

Shah Rukh started the promotion of Ra.One, his most ambitious project to-date, with a campaign which kick-started in January this year with a full-page spread in a leading national weekly (all city editions), exactly ten months before the film's scheduled release (on Diwali 2011). Again, in early June, he launched the first full-fledged trailer of the Rs.100 crore film and undertook city tours to promote the film.

Aamir Khan & Imran Khan's DELHI BELLY

On his part, Aamir is leaving no stone unturned to market his Delhi Belly. Imagine hosting a party to celebrate the success of a song of the film. That was surely a first in the film industry. But the party was a well-deserved one because the Bose D.K. song of Delhi Belly has indeed become a rage with the youth, never mind if Anubhav Sinha, the director of 'Ra.One', is outrageous about the doublemeaning lyrics of the song.

Again, Imran Khan, the hero of 'Delhi Belly', has been made to file a PIL in the court against the government's move to increase the age limit of persons allowed to consume alcohol to 25.Now, when Imran's belly doesn't demand alcohol, whether in Delhi or Bombay, why would the star get into litigation with the government? It's the timing, you see. 'Delhi Belly' is on release and it makes sense for the American passport holder to become a hero among the 18-25 age group youth who, in any case, are agitated by the government move. Incidentally, Imran's lawyer has filed the PIL on the star's behalf to make matters convenient. Obviously, Aamir's nephew won't have the time to attend court. Coming back to marketing and promotion of films, Aamir Khan and Shah Rukh Khan deserve kudos for coming up with more and more novel ideas always rather than kabhi kabhi.

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Also Predict the fate of Delhi Belly and Ra.1 also? Let's See INDIA-FORUM Prediction will be right or wrong?

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Aynie

@Aynie

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Posted: 14 years ago

This is a brillant article and so true

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Romeo Ustra

@Sultan.Mirza

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Posted: 14 years ago

Hailla... Aamir ki Picture aur Apun VOTE na kare... o Teri... Aamir Roxx 🥳

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Predictions:

Delhi Belly == SuperHit - BlockBuster

Plus+ = Low Budget, Immense Youth craze by its music and fresh theme of movie. Aamir's Star Production Value. He can pull-off any genre movie to great heights with his superb marketing skills.

Low- = Lack of Major SuperStar in it. Movie's fate is on 3 main characters, it may be liked by specific viewers... as may click with all...depends.

Ra. 1 == Hit - Superhit

Plus+ = Movie has 5 Day WEEKEND, which will give this movie Above 60 Crore Net Collection aaram se IF Media and ppl like it... Movie has 8 month promotion strategy goin on... It is Diwali release, and 1st look came in around Feb-March all over.. and promotion started. SRK known for promoting movies on large scale. More than 100 Crore Budget of movie. People expecting out of the world technology special effects in this movie. OverSeas SRK has huge hold. MNIK is BB in overseas. SRK's is Media's Fav. ...

Low - = Budget is HUGE. Selling price is Rs. 175 Crore. To even Attain a HIT STATUS it has to Cross Over Rs. 100 Crore Net Income, otherwise there will be HUGE LOSS. CRITICS can bash any movie wen they want... and wen they BASH... it Effects... if movie reports are not well then this movie will fall from 1st monday of it's Release.

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Wishing Both the movies ALL THE BEST ====== BOLLYWOOD Need BIG HITS to GROW 👍🏼