shanti05 thumbnail
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Posted: 14 years ago
#1
Good Starplus gaining back..
The new show Navya seems to be getting some good response..
Modernization of new generation storyline with good story would work..

And the awards SPA happened..and cricket fever over

I miss the matches they were awesome !

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shanaya28 thumbnail
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Posted: 14 years ago
#2
@rekha..thanks for sharing..😊
seems colors got to top the chart for only one week as SP got its place back as the numero uno..
a new show launched and will get a more clear picture with the TAM ratings as which shows have done well for SP this week bringing them more points..
lets see.
shanti05 thumbnail
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Posted: 14 years ago
#3
I think SP will remove all bad performing shows...

They are axing if they do not do well in eh given time frame.. they fall under scanner, either the story dose'nt hold well or the character which have high expectations don;t gell well with the audience..

I agree with this strategy ...since money is time and time is viwership rating and what they accept and what they don't

I saw this with apu's role in bidaaii and now its easy to analysze things and see how the market works with shows and its very interesting..

I hope Apu comes back in Bidaaii 2 and give us some awesome charcter back which gave a mark in season one.


sami01 thumbnail
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Posted: 14 years ago
#4
shukariya dear i guess all underperforming shows wil end,well they ended over performing show bidaai so its high tiem they end underperforming ones....and i want apu back ASAP
bhondu2010 thumbnail
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Posted: 14 years ago
#5
I think SP has started to get back to top position
Some shows are so illogical across many channels..

I hope they get Bidaaii 2 and Apurva is it..
He gives so much life to teh character and I am missing Anmol a lot..

So many shows are still going at snail speed and some times such a drag..
If they do not appeal audience they shoudl be axed.. and shows have been axed since Bidaaii ended .. so basically they need shows which come tono1 spot and appeal the audience..and they will be axed if bad performing
So only bidaaii2 may save te grace for SP to stay on top since the channels keep playing their games and maybe next week another channel may zoom up


rekha02 thumbnail
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Posted: 14 years ago
#6
ndiantelevision.com's Media, Advertising, Marketing Watch
Post World Cup, Hindi GECs bounce back

Indiantelevision.com Team


(13 April 2011 10:00 pm)

MUMBAI: Facing bouncers and googlies from the cricket World Cup, India's Hindi general entertainment channels (GECs) have regained their old order in the television audience graph in the very first week after Dhoni's 'Men in Blue' lifted the 'Cup that Counts'.

The Hindi GECs mopped up 1209 GRPs, after having lost 108 GRPs in the World Cup's final week run.


Star Plus has retained its pole position, after being ousted by Colors briefly for a week with a strategy that involved a cut down in ad inventory.

Star Plus led the week ended 9 April with 334 GRPs (261 GRPs in previous week), according to Tam data (HSM, 4+, C&S). It added 73 GRPs (gross rating points) and its new 10 pm show, Navya, clocked an average TVR of 3.4 in its debut week.

Star Plus also aired Star Parivar Awards on 3 April (Sunday), which clocked a TVR of 4.


Colors lost 51 GRPs and is back to its No. 2 position with 249 GRPs.

Zee TV, which was hit by the World Cup, added 50 GRPs tp close the week with 221 GRPs.

The channel launched a new show, Choti Si Zindagi, at the 7 pm band, which got an average opening TVR of 0.9. All its weekday shows saw an increase in viewership and ratings. It also aired two special episodes, which got good numbers.


Meanwhile, Sony Entertainment Television (Set) regained its No. 4 position by edging out sister channel Sab. Set added 32 GRPs to end the week with 152 GRPs while Sab, after adding 12 GRPs, took its week's tally to 139 (from 127 GRPs).

Imagine TV continues to find the going tough, ending with a 12 GRP loss to collect 58 GRPs during the week (70 GRPs previous week).

Star One and Sahara One were at 32 and 24 GRPs, according to Tam data.

shanti05 thumbnail
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Posted: 14 years ago
#7
Seems like cricket did give some push back
So Navya is getting good ratings !! So 10 pm slot and new story fresh and interesting and is urban based show so people are liking it

The promos seems promisng so its going to do well I guess


rekha02 thumbnail
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Posted: 14 years ago
#8

StarPlus gets back on top; Navya gives the push

By afaqs! news bureau, afaqs!, Mumbai, April 14, 2011
Section: News Category: Media Publishing

The channel has usurped the top spot, while Zee TV has added 50 points to its kitty, to bag 221 GRPs during the week, while its relative share has moved up to 17.5 per cent.

StarPlus, which had lost its leadership spot in Week 14, has regained its top post with an additional 73 points in its pocket.

According to TAM (C&S 4+, HSM), the channel has scored 334 GRPs for the week ended April 19, pushing down Colors to the second position once again. The channel's relative share has also moved up from 19.7 per cent in the previous week, to 26.5 per cent in Week 15.

Colors, on the other hand, has lost 51 points during the week, to garner 249 GRPs. Its relative share has also fallen to 19.7 per cent during the same period (22.6 per cent in Week 14).

Meanwhile, at No. 3, Zee TV has added 50 points to its kitty, to bag 221 GRPs during the week, while its relative share has moved up to 17.5 per cent (12.9 per cent in Week 14).

The push for StarPlus primarily came in with the launch of its new show Navya at 10 pm, and its weekend event Pantene Star Parivaar Awards 2 (Sunday, 8 pm), observes a top media executive. For the record, Navya has already made it to the Top 10 list in its debut week, with a TVR of 3.85. It occupies the ninth spot.

"For Zee TV, it was the DID Doubles and its grand finale that helped fetch the extra eyeballs," the executive says.

Back to the fourth spot, Sony Entertainment has gained 32 points during the week, ending up with 152 GRPs. Its relative channel share has also moved up to 12 per cent in Week 15, from the 9.1 per cent that it had garnered in the previous week.

Meanwhile, sibling channel SAB TV has moved down to the fifth spot, despite earning 12 additional GRPs (139 points). Its relative share is up at 11 per cent.

Imagine TV witnessed a loss of 12 points in its GRPs (58 GRPs), while its relative share fell to 4.6 per cent (from 5.3 per cent).

While STAR One and STAR Utsav have garnered 32 GRPs each, their relative shares recorded are 2.6 per cent and 2.5 per cent, respectively. On the other hand, Sahara One has managed to garner 24 GRPs, with 1.9 per cent relative share.

And, quite evidently, with the ICC Cricket World Cup coming to an end, DD1 lost 179 points during the week, thereby scoring a mere 15 GRPs. Its channel share has also reduced to 1.2 per cent, down from the 14.6 per cent that it had captured in Week 14.

On the list of the 10 most-watched programmes on Hindi GECs, Pavitra Rishta on Zee TV is at No. 1, with a TVR of 5.7.

Saathiya Saath Nibhana on StarPlus is the second most-watched programme, recording a TVR of 4.96, followed by Yeh Rishta Kya Kehlata Hai at No. 3, with 4.79 TVR. Uttaran is at No. 4, with a TVR of 4.78.

The other shows on the list are Na Aana Is Des Laado, Balika Vadhu, Pantene Star Parivaar Awards 2, Navya and Taarak Mehta Ka Ooltah Chashmah.

shanti05 thumbnail
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Posted: 14 years ago
#9
Thanks Rekha I thought Gulaal will come with its leap
I think PR is getting its story geared up
I am still upset they axed Bidaaii at no 1 spot!!!
I demand acontinuation as what Anupam vasudevan said in his HT report abt Angini marriage & alaksaakhi and they stopped at the high point
shanaya28 thumbnail
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Posted: 14 years ago
#10
@rekha..thanks for sharing...
pavitra rishta still rocking for ZEE..saathiya in the 7pm slot amazing beats the prime time ones..
NAVYA new show is getting viewers attention and its aready in the top 10..watch its promo and looks good...
its sure it will get SP some added points in future..
well its time all non-performing shows on SP should be axed and bring in new ones..
lets see after IPL wat in store or surprises from SP..at the end all channels are in big competition in this GEC race..
Edited by savee_k - 14 years ago

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