Sonakshi Sinha signed as the new female brand ambassador for Provogue
With Hrithik as the their male brand ambassador from the last two years, Provogue has been successful in reinforcing its strong bond and connect with its target audience of youthful consumers.
A brand that has continuously redefined fashion in India have collaborated with other bollywood celebrities and youth icons like Saif Ali Khan, John Abraham, Fardeen Khan and women like Katrina Kaif and Esha Deol in the past.
Commenting on the association, Nikhil Chaturvedi, Managing Director of Provogue said, "Provogue has benchmarked itself as a young, aspirational and edgy brand with people who are fearless and love to wear their attitude. And now with Sonakshi Sinha we are confident we have made a superb acquisition in someone who represents the next generation of Indian youth with tremendous substance and who's attributes are well blended with our brand."
A qualified fashion designer herself, Sonakshi Sinha embodies Provogue's attributes of being a young, fresh, urbane and trend setting lifestyle brand and hence the perfect choice. In her very first film- Dabangg, Sonakshi has managed to break free from being her father's (Shatrughan Sinha) daughter to someone with her own identity and was very well received by both audiences and critics.
On the occasion Sonakshi said, "Having to represent a women's wear brand where the male counterpart is a Hritik Roshan, esp at this point of my career is fantastic. I'm happy to be the Brand Ambassador of Provogue as I believe I can bring to the brand what they're looking for - confidence, youth & spunk."
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