DID Standard has fallen considerably - Page 3

Originally posted by: HakkaBakka

You can't say Ratings are unnecessary. Rating is lifeline for some people.

Originally posted by: ankit_nyc

😃 ummmm companies spend millions and millions of dollars in advertising based on ratings.......people who've done phd's from top notch universities around the world work for these companies to check the validity of the ratings......😃 sorry but I would rely on their expertise slightly more then other people's "expertise"........😃 If the ratings were so erroneous why would companies spend millions of dollars in advertising based on wrong ratings? or do they not know and are just wasting their money? so superbowl was not the most watched event on television in February? the ratings people just made it up? 😃 are ratings perfect? absolutely not, what is? but that's the best we have to gauge the success of a particular show at the moment.......😛 the awards shows you referenced in your earlier post don't rely on popularity but rather they have a jury which decides the winner........if they used public opinion then yes Dabang would be the best film of the year, and Salman would be the best actor of the year.......😛

Originally posted by: debayon

Where are these facts you speak of? Gimme links? What are you talking about? 😕 Advertising is based on basic human desire and not on TRP's. It is the commericalization of the product you intend to sell, nothing more. Who said ratings are made up? ratings are based on taking a sample from a particular sampling distribution and then using that to approximate the mean. There on, they simulate a design to proximate the viewers countrywide. All of this is approximation, so it is not precise at all.

ummm so you are contending that advertisers don't look at ratings of a particular show when they make the decision as to where to invest? You may not have any connection to marketing, I don't know but if you ever go in to marketing, the first thing they'll teach you is that advertising is all about product, and placement.........there is a reason why a 30 second ad played during the superbowl costs a million dollar each and a 30 second ad played during an afternoon low rated soap opera sells for 100,000 dollars..... who said ratings are precise? But they are pretty darn close......and if you don't believe in the science of sampling then well that's your choice...but many a mathematicians way smarter then you and I have proven the validity of sampling.......... Zee, Sony, Colors, believe in sampling and that is why they based their decisions on which shows to keep, which not to keep etc based on ratings......... Ratings are not an Indian thing, television markets the world over rely and live by ratings..... How do you think they decide which shows to keep and which not to keep? 😊