How soap operas influence society

soapbubble thumbnail
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Posted: 14 years ago
#1
Dear Friends,

It keeps getting said that all the soaps we watch on TV are just entertainment and that we should not be relying on them for any social message. To an extent, this is right, of course. We know, as discerning viewers, that the messages are coming to us packed with drama for maximum impact and that soap operas have compulsions of their own – channel agendas, pacing, TRPs, logistics, time constraints, need for hooks and cliffhangers etc; accordingly, we must learn to separate the chaff from the grain.

But at the end, we can all see the impression that soaps leave us with. In spite of the day to day happenings in "our" ie, Pratigya's Allahabad, we all agree that we are left with the impression of a strong middle class girl trying her very best to make sure that her voice, and the voice of other women around her is not submerged in the clamour of male dominance, lopsided traditional values and societal norms. MKAP deals with many issues - soem of them are resolved, some of them are not - but they get us thinking about them all. The core message is: Speak up, be heard. You might make a difference, it is worth it.

I think that it is a brave, positive message - something that is needed, because many of us know that once we get submerged, once we allow ourselves to be submerged, drowning is inevitable. Whether you slap your assailant or complain to the police; whether you merely stare back at someone who's trying to domineer and take away your control, or whether you scream and shout, or whether you walk out - all these are details, is left to individual situations, circumstances and personalities. There are many women in urban as well as traditional pockets who are helped by such a message, who gain courage from such a message.

Since you are all avid soap watchers, I just wanted to share with you this link. It shows how even 10 years ago, Kyunki and other soaps positively influenced women in rural India. Please read this:
http://www.slate.com/id/2172474/

I don't know if any studies are being done on Pratigya's impact (it has been on air only for 10 months and academic papers take time) but going by these studies, there is no doubt they would be very positive. Incidentally, there have been several studies done all over the world – in Mexico, in Brazil, in Afghanistan. It appears that when society is ripe for change, a soap opera can have tremendous effect.

So, sau baat ki ek baat, the soaps we watch do seem have an impact on society - maybe not in every detail but certainly for the overall message and impression. It is something to take heart from. 😊
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Love-u-all thumbnail
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Posted: 14 years ago
#2
Thanks Bubble nice post 👍🏼, I take this importunity to thank Pearl Grey in her efforts for attempting to show a difficult concept for the small screen audience. Continued efforts through soap opera does impact thinking and mind set no matter how small but it does. Qtra Qtra samandar banta hai. There is an evident change seen here too.😃
Relda thumbnail
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Posted: 14 years ago
#3

A Hindi soap airing on Prime Time Indian network needs to cater to some elements of the lowest common denominator and pander to certain unwritten rubrics and precepts to keep afloat in the viciously competitive channel and timeslot wars. One must understand that the overwhelming majority of viewers in India do not come from priviledged, insulated higher strata of Indian society who have the benefit of liberal education, refined background and benign circumstances to analyze and dissect TV shows rationally and leisurely. For most of the people who post on this forum the Saksenas represent the Familiar and thus representative of the hackneyed principles and over-done morality that have been done to death, starting from our grade 2 moral studies primer book to the moralistic veneer that encompasses modern, middle-class Indian society. The Thakurs, on the other hand, represent that face of the society which clamors rancorously from the middle pages of the English daily newspaper and forms the fodder of self-important, pompously inflated discussion forums in posh, air-conditioned auditoriums. This section of the Indian society, the face of atrocity, corruption and overall social malignancy, is so far out of ken for the city-bound, educated India populace that the true nature and depth of this evil is quite hard for most us to fathom, much less to understand fully.

A Hindi soap, at the end of the day, remains a mode of entertainment. It cannot be a social plaque for justice for societal evils and inequities. The inherent conflict of a daily entertainment portal versus a deep-rooted, effective fight for moral and social upliftment of the larger fraction of 1 billion people is so self-evident that it does not even merit a serious debate. However, to deride any and every attempts by the CVs (who in the face of untenable odds and conflicting demands are doing an exemplary job) to show solutions for the problems infesting rural India as childish and unrealistic, and hence, worthy to be ridiculed and thrashed to the point of making out the chief protagonist as a block-headed biddy, is sad. It takes centuries to change the basic fabric of a society, especially one which is buried under illiteracy and superstitions and every kind of social malignancy that you can imagine. But, after all this, if even a small handful of rural woman finds that protesting against chauvinistic mores and sinful practices is not such an utopian idea and merits some consideration, it is a laudable attempt, IMO

We had a domestic servant while growing up who had bonded away his next generations to work for the village head. When my dad tried to tell him that that it is illegal and he should try to rectify his situation by any means, the worker bent his head and said that " Wu hamri mai-baap hai. Hamara raksha karta hai, hamara paarivar ko do waqt ki roti deta de..uske khilaaf kaise jaye. PAAP LAGEGA". So, what appears as so blatantly and purportedly evil and villainous to us may not even merit the same consideration from the people who actually face this part of the society. For them, even this delineation of good and evil in a daily soap is an exercise that is worthy to be praised. Ultimately, if it comes down to do that, the social message of Pratigya is for that section our society for whom even the simple concepts of individual rights and legal protection and judicial recourse are new and untested. Just like the ads for Polio vaccinations ' some things do need to be spelt out.

Edited by Relda - 14 years ago
soapbubble thumbnail
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Posted: 14 years ago
#4

Originally posted by: Relda

We had a domestic servant while growing up who had bonded away his next generations to work for the village head. When my dad tried to tell him that that it is illegal and he should try to rectify his situation by any means, the worker bent his head and said that " Wu hamri mai-baap hai. Hamara raksha karta hai, hamara paarivar ko do waqt ki roti deta de..uske khilaaf kaise jaye. PAAP LAGEGA". So, what appears as so blatantly and purportedly evil and villainous to us may not even merit the same consideration from the people who actually face this part of the society. For them, even this delineation of good and evil in a daily soap is an exercise that is worthy to be praised. Ultimately, if it comes down to do that, the social message of Pratigya is for that section our society for whom even the simple concepts of individual rights and legal protection and judicial recourse are new and untested. Just like the ads for Polio vaccinations ' some things do need to be spelt out.



Relda, you put your finger quite precisely on the matter - it is the mentality that must be examined even before we come to action, reaction and activism. The worker you mentioned believed that he was WRONG to protest or even want to. Wife beatings are common in rural India - no one is shocked, no one is surprised and unless the damage is dire, no one bats an eyelid. The acceptance goes very deep.

It is well established that oppression thrives because of 'enablers' within the victim ranks. Women are oppressed because other women (like Amma) look away, or are silent. Oppressions on the basis of caste, race and various other divide-lines are allowed to because the first line of 'education' and 'inculcation' happens from the inside. Kesar's mother must've been one such educator, Sumitra Devi must've had her own people telling her she could do nothing at all.

If a soap like this with its many, many roles and compulsions can even persuade people like Kesar that it is NOT OK to be beaten, that she has a say, it will have done its job – no matter how high-pitched, how 'unreal' it seems.

That said, there are any number of very farfetched occurrences that would surely raise our eyebrows in a piece of fiction but in fact do happen in real life. Relda, I meant to respond to one post of yours (wrote it and lost it) – that one about the woman who walked several kilometres to negotiate with dacoits and came back with her husband in tow. Now there's a funny-bizarre story and perfectly true as well. So I'm not really about to ask for a litmus test of reality from any storyteller. If it fits in, I'm ok with it.
Bubble

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Posted: 14 years ago
#6

Originally posted by: Relda

A Hindi soap airing on Prime Time Indian network needs to cater to some elements of the lowest common denominator and pander to certain unwritten rubrics and precepts to keep afloat in the viciously competitive channel and timeslot wars. One must understand that the overwhelming majority of viewers in India do not come from priviledged, insulated higher strata of Indian society who have the benefit of liberal education, refined background and benign circumstances to analyze and dissect TV shows rationally and leisurely. For most of the people who post on this forum the Saksenas represent the Familiar and thus representative of the hackneyed principles and over-done morality that have been done to death, starting from our grade 2 moral studies primer book to the moralistic veneer that encompasses modern, middle-class Indian society. The Thakurs, on the other hand, represent that face of the society which clamors rancorously from the middle pages of the English daily newspaper and forms the fodder of self-important, pompously inflated discussion forums in posh, air-conditioned auditoriums. This section of the Indian society, the face of atrocity, corruption and overall social malignancy, is so far out of ken for the city-bound, educated India populace that the true nature and depth of this evil is quite hard for most us to fathom, much less to understand fully.

A Hindi soap, at the end of the day, remains a mode of entertainment. It cannot be a social plaque for justice for societal evils and inequities. The inherent conflict of a daily entertainment portal versus a deep-rooted, effective fight for moral and social upliftment of the larger fraction of 1 billion people is so self-evident that it does not even merit a serious debate. However, to deride any and every attempts by the CVs (who in the face of untenable odds and conflicting demands are doing an exemplary job) to show solutions for the problems infesting rural India as childish and unrealistic, and hence, worthy to be ridiculed and thrashed to the point of making out the chief protagonist as a block-headed biddy, is sad. It takes centuries to change the basic fabric of a society, especially one which is buried under illiteracy and superstitions and every kind of social malignancy that you can imagine. But, after all this, if even a small handful of rural woman finds that protesting against chauvinistic mores and sinful practices is not such an utopian idea and merits some consideration, it is a laudable attempt, IMO

We had a domestic servant while growing up who had bonded away his next generations to work for the village head. When my dad tried to tell him that that it is illegal and he should try to rectify his situation by any means, the worker bent his head and said that " Wu hamri mai-baap hai. Hamara raksha karta hai, hamara paarivar ko do waqt ki roti deta de..uske khilaaf kaise jaye. PAAP LAGEGA". So, what appears as so blatantly and purportedly evil and villainous to us may not even merit the same consideration from the people who actually face this part of the society. For them, even this delineation of good and evil in a daily soap is an exercise that is worthy to be praised. Ultimately, if it comes down to do that, the social message of Pratigya is for that section our society for whom even the simple concepts of individual rights and legal protection and judicial recourse are new and untested. Just like the ads for Polio vaccinations ' some things do need to be spelt out.



Very compelling take Relda - Thanks 👏
shruthiR thumbnail
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Posted: 14 years ago
#7
Thanks bubble.It was a very much needed post.Infact I think after watching Pratigya many girls/women out there are actually willing to raise their voice against eve-teasing but unfortuanately there still are many people out there who aren't making much use of the message the show is trying to pass on for instance a friend of mine who watches the serial, was telling me earlier on today that she and a few other friends of her's were eve-teased by three men going on a bike a couple of days back but they didn't do anything about it and just ran away.I think there still is a long way to go for people to put the message a soap is trying to give out,to use.
Edited by shruthiR - 14 years ago
soapbubble thumbnail
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Posted: 14 years ago
#8

Originally posted by: PRAGMATIC

Thanks Bubble nice post 👍🏼, I take this importunity to thank Pearl Grey in her efforts for attempting to show a difficult concept for the small screen audience. Continued efforts through soap opera does impact thinking and mind set no matter how small but it does. Qtra Qtra samandar banta hai. There is an evident change seen here too.😃



Sam, qatra qatra samandar - sahi baat! - besides such a large audience watching tv. kuch faayda to ho!
Bubble

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Posted: 14 years ago
#9

Bubble! Such a great post. And thanks a lot for the link to the Slate piece. Most edifying and very heartening!

Relda – so powerfully written.

TV is a very powerful medium, especially so in societies where it forms the only window of exposure to alternate thought and lifestyle. Since these are the societies that it most powerfully influences, TV programming has also gravitated to these sections in order to find their setting and background.

Having set themselves in these societies the drama's want to hold a mirror to those societies. This serves a dual purpose of entertainment (the scope for inherent drama in those cultures is limitless) and the purpose of effecting a change in the mindset with regards to those areas of that social structure that desperately need to change.

So while we the urban world audiences can find Krishna's Bhasha tremendously exciting and look forward to his idiomatic exchanges with his father, we are intended to simultaneously rejecting the father's ethics and the son's unquestioning belief in his parenting. The problem of course arises when we want one thing and refuse the other, simply because it has no immediate relevance to our lives. But like you rightly said Relda that while the Bhasha which so fascinates us might have served as a hook to bring in the core audiences by helping them identify with the set-up, what really sustains them is their desperate interest to understand alternate though systems through the narrative. To them Amma and Kesar and Shakti are dismally familiar, but the courage of Pratigya and the love and supportiveness of Krishna pathetically new. It is not whether Pratigya comes up with a fool-proof, one-fits-all solution for the plight of millions, but the very idea that a woman can voice her opinion in such a society that is revolutionary here. In is her character and not her successes that is of most significance. The fact that she does not feel the need for constant fear itself must plant seeds of liberation in minds that have been told exactly for which offenses they must learn to expect beatings and punishments.

For a while back then I lamented that television programming did not cater to the modern urban woman in India. I found Saas-bahu sagas tedious because I did not really identify with the situations within them. Coming from that mindset, however, when I began to watch MKAP because I could not resist the quality of the form and content of the show, I came fully prepared for a show where I was only the fringe audience.

nisha2010 thumbnail
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Posted: 14 years ago
#10
@Dye ,Bubble........ did u see in today's epi ...............P actually said that K shud ahv been shankar mahadev............😛 do u remember that it was here on this forum ...........if i remember correct u compared him wid shankar God...........😛

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