It keeps getting said that all the soaps we watch on TV are just entertainment and that we should not be relying on them for any social message. To an extent, this is right, of course. We know, as discerning viewers, that the messages are coming to us packed with drama for maximum impact and that soap operas have compulsions of their own – channel agendas, pacing, TRPs, logistics, time constraints, need for hooks and cliffhangers etc; accordingly, we must learn to separate the chaff from the grain.
But at the end, we can all see the impression that soaps leave us with. In spite of the day to day happenings in "our" ie, Pratigya's Allahabad, we all agree that we are left with the impression of a strong middle class girl trying her very best to make sure that her voice, and the voice of other women around her is not submerged in the clamour of male dominance, lopsided traditional values and societal norms. MKAP deals with many issues - soem of them are resolved, some of them are not - but they get us thinking about them all. The core message is: Speak up, be heard. You might make a difference, it is worth it.
I think that it is a brave, positive message - something that is needed, because many of us know that once we get submerged, once we allow ourselves to be submerged, drowning is inevitable. Whether you slap your assailant or complain to the police; whether you merely stare back at someone who's trying to domineer and take away your control, or whether you scream and shout, or whether you walk out - all these are details, is left to individual situations, circumstances and personalities. There are many women in urban as well as traditional pockets who are helped by such a message, who gain courage from such a message.
Since you are all avid soap watchers, I just wanted to share with you this link. It shows how even 10 years ago, Kyunki and other soaps positively influenced women in rural India. Please read this:
http://www.slate.com/id/2172474/
I don't know if any studies are being done on Pratigya's impact (it has been on air only for 10 months and academic papers take time) but going by these studies, there is no doubt they would be very positive. Incidentally, there have been several studies done all over the world – in Mexico, in Brazil, in Afghanistan. It appears that when society is ripe for change, a soap opera can have tremendous effect.
So, sau baat ki ek baat, the soaps we watch do seem have an impact on society - maybe not in every detail but certainly for the overall message and impression. It is something to take heart from. 😊
Bubble