Celebrity Endorsements..Your take! - Page 2

Originally posted by: funnyguy

Hey ppl!

I hav a project for my college exams based on the above topic....

Cud u guys help me out by puttin in ur views in this questionnaire..?

Wud be greatt to get your feedbacks over the same ..!

1.) Do you drink cold drinks?

o Yes(sometimes)

o No

2.) Do you buy cold drinks for self/ others?Yes

3.) While buying a bottle of a cold drink, what do you look out for , as a consumer, that attracts you towards purchasing the product?the taste...I wouldn't drink Dr. Pepper even if Sharukh was endorsing it.....none of the choices below...for soft drinks its strictly the taste...for other products its the ingredients followed by the brand/price.

o Favorable image of the company in the market

o Celebrity endorsement campaigns for the product

o Discounts/Offers available on the product

o Brand uniqueness and innovation

4.) If being a marketer, I had to advertise my product, viz, a bottle of cold drink, say X, which of the following options would you recommend?

o Sign in celebrities to endorse my product....if u can afford them but for food products I don't think the celebrity endorsements work now as people are becoming more and more aware of what they are eating..

o Go ahead with normal advertising, without involving any celebrities

Why?

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5.) Do you believe that celebrity endorsements today has become one among the prime necessities for launch of thematic campaigns relating to a particular brand?

o Yes..if a product is endorsed by a celebrity it may stir up initial interest but then the product has to sustain that interest by quality..

o No

6.) Is it easy for you to recollect a brand associated with a certain celebrity? Can you name a few?...NO

7.) Wouldn't celebrity endorsements try in dominating the product features and attributes, by primarily highlighting the celebrity image hereby attached to the product?

o Yes

o No...I don't know about others but not for me.....I think it works more in the case of kids........like till last year my daughter wanted everything with Hannah Montana on it....thankfully she is over it now😆

8.) "Celebrity endorsements have become monotonous" Agree or Disagree? Why?

Agree........new ideas please....like the Mercedes ad I have posted in another thread..

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9.) Which of the two contradictory quotes do you agree with:

a) "In todays times, Celebrity is the soul of a brand"

b) "The soul of a brand, still remains to be, its distinct and unique features"

o A)

o B)