Here is the figures for you why Media will give up there commercial Interest We do not have be a rocket scientists to figure this article. I am also Adding a line from Abhi ji post.
Update 9/3/06 - Dumb Show
Bad News - No judges, Pelvic Voting...err...Public Voting prevails
How you spell money for reality shows
Mahesh Peri | February 24, 2006 15:56 IST
On an average, a popular reality television show gets about 7 million cell phone text messages each episode.
At Rs 4 per SMS, that adds up to Rs 28 million per episode.
Over a year (52 weeks), that is an astounding R 1,460 million.
On a 50:50 split between the channel and the mobile operator, that works out to Rs 730 million to the channel.
All that money from just one reality show.
To get the SMSs in, they will motivate, inspire, incite, instigate and also lure you.
http://www.rediff.com/movies/2006/feb/24mperi.htm
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