Laagi… has a wonderful opening
If one were to ask what drives Colors, then the answer would lie in the word B-U-N. B for 'Balika Vadhu', U for 'Uttaran' and N for 'Na aana is des laado'. The three shows are the pillars of Colors. When they developed cracks (low TRPs), the Colors foundation has naturally suffered a jolt. If one of these shows struggles to hold its ground, Colors have found a fourth pillar in form of Playtime Creations 'Laagi Tujhse Lagan'. The show clocked a TVR of 4.9 to beat slot leader 'Yeh Rishta Kya Kehlata Hai'.'Laagi…'. The show opened with a TVR of 3.2, moved up to 3.9 and 4.3 on Tuesday and Wednesday, before touching 4.9 on Thursday, July 15. Yeh Rishta… through the week could only go as high as 4.6 on Wednesday, July 16. The former airs from Monday to Thursday, while the latter is five-day-a-week show. Zee TV's Agle Janam Mohe Bitiya Hi Kijo continued to lose out to 'Laagi.. and Yeh Rishta…, fetching an average weekly TVR of 3.1.