GEC watch: STAR shines bright; garners highest eve

443 GRPs is an unheard of number in viewership terms. However, STAR Plus has managed to garner those GRPs in Week 25, as per TAM Media Research data (C&S, 4+, HSM). The channel has added 108 GRPs from the previous week. From a 24 per cent share, it now commands 31 per cent share in the GEC pie.

This is the highest GRPs recorded by a Hindi GEC in the last three years. The last such record was attained by STAR Plus in 2007, when it garnered 447 GRPs.

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What did the magic was the telecast of STAR Parivaar Awards, which garnered a TVR of 7.2. The event, which lasted more than three and half hours, was telecast on Sunday. The channel garnered 52 GRPs from the awards show. The latest addition to the channel's programming, Tere Liye, also features in the Top 10 list.

Colors is at No. 2 with a relative share of 19 per cent, followed by Zee, which has garnered a 16 per cent share. The two have recorded 276 and 231 GRPs respectively. Sony is at No. 4 and has garnered 9 per cent share.

Imagine and SAB continue to be at par with 6 per cent share each, followed by DD1, which has garnered a 5 per cent share. STAR One has managed to record 3 per cent share, followed by Sahara One and STAR Utsav, which have garnered 2 per cent share each.

Five of STAR Plus' shows are in the Top 10 list in Week 25. STAR Parivaar Awards tops the list, followed by Pavitra Rishta on Zee, which has garnered a TVR of 6. Bidayi, Yeh Rishta Kya Kehlata Hai and Pratigya (STAR Plus) are in the third, fourth and fifth spots respectively, garnering TVRs of 5.8, 5.7 and 5.5.

The other shows in the list include Balika Vadhu, Uttaran, Na Aana Is Des Laado, Agle Janam Mohe Bitiya Hi Kijo and Tere Liye.

This week bidaai will be on top.

congratzz 2 SP & bbidaai