Shahrukh Khan chooses Compaq Presario.
Hewlett Packard India has signed Shahrukh Khan, India's most favourite movie superstar for its mega promotion, "Yeh Hui Na Baat". Shahrukh will be featuring in the promotion for Compaq Presario range of notebooks and desktops, which is scheduled for a national kick off on 1 March.
Compaq Presario's aggressive 360 degrees marketing campaign covering print, electronic media, radio, outdoor, sales promotion and merchandising will reach out to consumers across the country with Shahrukh.
Ravi Swaminathan, Vice President, HP PSG India, said, "As industry pioneers in home computing and mobile computing across the world, we have continuously worked towards positioning PCs as a Must-Buy consumer durable product.
This Compaq Presario promotion with Shah Rukh Khan is an attempt to reach out to consumers across India and reiterate the Compaq promise of a world-class product, distribution and service quality that the brand offers."
He further added, "As the No. 1 personal computer brand in India, Compaq Presario offers consumers across geographies a brand value, highlighting leadership, success, performance, passion, universal appeal and the best in its field which brings alive the association with Shahrukh in this promotion."
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