Sony to award 'face of the year'

Sony Entertainment Television Fair One is introducing the new award in association with the Filmfare Awards.

The winner will be honoured during the award function at the Mumbai Metropolitan Region Development Authority (MMRDA) Grounds here on Saturday. It will be shown live on Sony TV at 8 p.m.

Vidya, who has already bagged the STAR Screen Awards for her performance in "Parineeta", says: "'Parineeta' was really a very good experience. It gave me an opportunity to show my talent to a wide audience. Can't beat my own performance."

Tanisha is on cloud nine too and says: "I am excited about Filmfare. It is my first nomination."

The organisers feel these young actresses are a true combination of femininity and strength and represent a generation that believes in "beauty with a purpose".

Anuj Saxena, director, marketing of Elder Pharma that manufactures the Fair One fairness cream, said: "This award has been instituted to acknowledge the face that epitomises beauty and strong character.

"We at Fair One truly believe that it's not only external beauty but also a mode of conduct, a standard of courage, discipline, fortitude and integrity which go into making a woman beautiful."

SONY'S FAIR ONE FACE OF THE YEAR
Filmfare awards magic has spread

Filmfare Awards' magic has spread all over, as they are all set to hit the hearts on 25th February, 2006 on Sony Entertainment channel. The countdown has begun and the voting for the Fair One Face of the Year Award has started. The gorgeous squad who has joined Bollywood recently is Ayesha Takia, Tanisha Mukherji, Vidya Balan, Katrina Kaif and Sneha Ullal and their beauty can be typified through the phrase 'Beauty with Brains' since they all possess the talents and it has been proved already with their exceptional pieces of acting in their movies.

With their vibrant personality and timeless appeal these young women are seen as icons for today's youth and generation, making a mark in the entertainment industry in 2005. Sony Entertainment presents these sparkling wine young ladies as nominees for Sony Entertainment Television Fair One – Face of the Year Award in association with Filmfare Awards.

A true combination of femininity and strength these young women represent a generation that believes in 'Beauty with a Purpose'. This category has gained so much popularity amongst the other ones and endows the viewers a chance to select their favorite star. The viewers can simply pick up their mobile and vote for their choice of star for 'Sony Entertainment Fair One Face of the Year Award'.

"This award has been instituted to acknowledge the face that epitomizes beauty and strong character. We at Fair One truly believe that its not only external beauty, but also a mode of conduct, a standard of courage, discipline, fortitude and integrity which go in making a woman beautiful", Dr. Anuj Saxena, Director, Marketing, Elder Pharma commented.

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"Sony Entertainment Television has always applauded and backed women with talent and determination to excel themselves in their chosen field. In this endeavor we are happy to partner Filmfare Awards and Elder Pharma in presenting this special award", Nina Jaipuria, Head of Marketing & Communications, Sony Entertainment Television said To vote for your favorite woman…just type Face Name to 2525 on your mobile and sms it. Or log onto www.setindia.com. For watching the nominations capsules tune into Sony TV at 7.30 p.m. Get ready to watch the live Elder Pharma-Filmfare Awards LIVE on Sony Entertainment channel on 25th February, 2006 at 8.00 p.m.