GEC Watch: STAR Plus is the No. 1 GEC
afaqs! news bureau | afaqs! | Mumbai, April 01, 2010- Text Size –+
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STAR Plus continues its run as the No. 1 general entertainment channel (GEC) as per the latest data from TAM Media Research (C&S, 4+, HSM). The channel has garnered 24 per cent share in Week 13 as well. Colors is at the No. 2 position, garnering 22 per cent share. The GRPs garnered by the two are 314 and 281 respectively.
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Imagine TV is at No. 5 and its share has declined to 7 per cent. SAB has maintained its share of 6 per cent, followed by STAR One, which has garnered a 4 per cent share. Sahara One and DD1 have garnered 2 per cent share each, while STAR Utsav has garnered 1 per cent share.
Bidayi is the most watched programme, recording a TVR of 6.7. Yeh Rishta Kya Kehlata Hai is at No. 2, garnering a TVR of 5.7. Balika Vadhu is close at No. 3 with a TVR of 5.5. Uttaran and Pavitra Rishta are the fourth and fifth most watched programmes, with TVRs of 5.2 and 5.1 respectively.
The other shows in the Top 10 list are Pratigya, Dance India Dance, Na Aana Is Des Laado, Sab Ki Laadli Bebo and Agle Janam Mohe Bitiya Hi Kijo.