Posted:
LONDON 2006 23rd January.
FremantleMedia has acquired the rights to hit colombian telenovela format,Yo Soy Betty La Fea,(I am ugly Betty)and will be selling them in Europe.
FremantleMedia Purchased the rights from the colombian broadcaster RCN,who first aired the nivela in 1999,where it achieved massive ratings."Yo Soy Betty La Fea"was the highest rated show in colombia in 2000,with a peak viewing figure of 3.3 million viewers and a 71.8% marker share,231% above RCN's slot average.The novela went on to be a major hit in a number of other countries.
"We are really pleased to be rolling out this hit format around Europe"said Doug Gluck,the CEO for Europe, Latin America,the Middle East & Asia Pacific at FremantleMedia.The demand in telenovelas is going from strength to strength and as always FremantleMedia is ahead of the market.Betty la Fea is an example of a great telenovela formula.There is no doubt that broadcastters around Europe are as enthusiastic as we are".
A German version of "Betty La Fea" entitled verliebt in Berlin is produced by FremantleMedia's local production company,Grundy by UFA.The series first aired on sat 1 in February 2005 and regularly attracted 4.5 million viewers,consistently exceeding the time slot average share by over 100% for Adults 14-49.
FremantleMedia has acquired the rights to hit colombian telenovela format,Yo Soy Betty La Fea,(I am ugly Betty)and will be selling them in Europe.
FremantleMedia Purchased the rights from the colombian broadcaster RCN,who first aired the nivela in 1999,where it achieved massive ratings."Yo Soy Betty La Fea"was the highest rated show in colombia in 2000,with a peak viewing figure of 3.3 million viewers and a 71.8% marker share,231% above RCN's slot average.The novela went on to be a major hit in a number of other countries.
"We are really pleased to be rolling out this hit format around Europe"said Doug Gluck,the CEO for Europe, Latin America,the Middle East & Asia Pacific at FremantleMedia.The demand in telenovelas is going from strength to strength and as always FremantleMedia is ahead of the market.Betty la Fea is an example of a great telenovela formula.There is no doubt that broadcastters around Europe are as enthusiastic as we are".
A German version of "Betty La Fea" entitled verliebt in Berlin is produced by FremantleMedia's local production company,Grundy by UFA.The series first aired on sat 1 in February 2005 and regularly attracted 4.5 million viewers,consistently exceeding the time slot average share by over 100% for Adults 14-49.
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