Channel and PH - Page 2

First of all thank you Ash for patiently writing this long post in order to enlighten us about the inner workings of the TV industry 😳 - very informative and interesting. 👏 👏 👏

If Star One is responsible for the new montage hats off to them
👏

We are finally back on track this week after wandering for lost and confused for a while. 👍🏼

If Star One is the reason this show is running in spite of the PHs antics then the channel deserves another round of applause 👏

I understand the tie up between the PH and Star One and how the PH is not holding up its end of the deal. Terrible for us and a bummer for Star One. A very stupid question - if a channel has a concept and goes to a PH and the PH reneges on the deal and does not do its fair share - what can a channel do - can they get another PH? 😕I am sorry if the question is inappropriate but I am trying to learn how this works and hope you will be patient with me. 😳

My way of looking at the Gharelu track is that this is a necessary evil - like dentist visits 😵- it could have been much worse I realize that. My sincere hope is that they continue to maintain the essence of the serial and keep the couples intact - giving us good couple bonding scenes and spend a lion's share of the screen time on the couples😳. I also hope we see some promos soon (PH.....knock knock..... wake up).

I am also wondering why TV shows like SBB and SBS are not being invited in order to promote the show. A segment on one of these shows could definitely pull in new viewers like the channel hopes in order to increase the TRPs. Could you shed any light on that aspect please? 😳Again I apologize if the question is inappropriate - just trying to learn 😳

Thanks Star One once again for the new montage. We love it. 😳
👏
Jhan

Ash, thanks for that patiently drafted insights into the telly business design.👏

As I said in another post it is wise to pursue strategies that can bring tangible benefits particularly under these dire economic circumstances...but the USPs are often the forces that drives the business and its success. 'Differentiate or die' they say....and this show was able to differentiate... it had its own USPs in terms of the excellent storyline, a good cast assemble, well thought out screen plays, presentations, scenarios and excellent dialogs.

You say the stakes differ in each case ' fair enough, but all that was required was a plan to grab people's attention, arouse their interest, trigger their desire, and motivate them to watch the show.

Stated simply: The more ways the public hears about you, the better your chances are for achieving recognition, credibility, and greater market share.

And this is where the relevant entity failed ' individually or jointly.

It hurts to see the show move to take the route of the same old "me too" instead of building on the USPs.

Thank u for this annalysis....i would also like to repeat the same question asked by so many here.....

ohh...that was a long post... 😆

Anyways..thanx..u rock.. 😊

👏 Wonderful post, totally word to what u said.

Ash .. Thanks for this wonderful post and an indepth analysis of how things work within the television industry. To most of us .. this comes as an eye-opener to the way things operate.

Ash cant thank u enough for this one...🤗

Knew little bit of the puzzle but u put it all together so beautifully...

I guess my question is simply this..why doesnt the channel change the PH if it is obviuos that the PH is struggling to even come out with a promo...

Promos are one of the main marketing tools which help in popularizing and creating awareness about the show, right...

Are we to assume that they are happy with the Ratings that the show brings in minus the promos...

I mean if i had a product and i knew it was good and i get great feedback on it...i would go all out to promote it so it reaches max number of people...

I wonder the channel is not thinking on these lines...

anyway thanks a lot for this fantastic insight..Ash...

Thank you for reading girls.

Achu:Star One defiantly stood/stands one amongst "Differentiated" channel itself in show casing their programs,thats the USP.

I have almost wateched all the programs on Star One since the channel started.I enjoyed watching Remix,Guns and Roses,Hotel Kingston,Sarabhai Vs Sarabhai,Exotica,Coock Na Kaho,India Calling,Special Squad,Siddhanth,Body and Soul,Bluff master,Pyar Ki Kashti mein,men mange more,NB1 and NB2,Dil Kya Chahata Hai etc .These were all completely different from stereotype telly shows.

Star One is not a Prime time hindi channel like Zee, Star Plus,Colors and Sony which has market viewership of 25% to 35% whereas,Star One has market viewership of 6%.The working of Prime channel and non-prime channel is completely different. This time Star One viewership has doubled since last 2 quarters.

Infact,we need to be happy with whatever, we are getting w.r.t, LNMDJ. We are lucky to have this show by Star One which has class intact.

ChandanaFan:Even before BT was established,we had other production houses like Nimbus,DJ Creations,Nirja Guleri,Shoba Desai,UTV Productions etc.

As for EK to establish a new channel all her earnings will be spent to get a channel then what will she do? Who is going to bear the loses(incase)? .She is a fish in ocean of sharks.

If I give you 100/- to keep ,Will you be happy about the money you got and the trust I have on you ? Or Will you be bothered what if I lose it? Which ones comes first for you?

Eks:I can give a list on cost cutting .Let me give one example on cost cutting .Stud farm of GM. Toofan is not the only horse as there are two more horses along with it. If the fodder and maintenance done by guide and 2 more guy per day,it comes between 3000/- to 4000/- .So in a month how much would it cost them? Instead hire the same horses if they need for the scene rather than keeping them in stud farm always.

Just coz the concept, technical team, few actors and channel on which the show is aired on Star One .We must understand they do have limitations and other things within the system.

PH has two shows to run in parallel(Prime hindi channel - NDTV imagine is really a new prime channel and Colors is just 1+ yrs old) with their own team, system is different to keep them working their .

I am not blaming PH here or anything as such but somewhere sometimes, we need to cooperate than to complicate things ,build a healthy rapport with the other team you work with/for and need to extend your hands or go that extra mile to make things work for both the parties which is part of your job.

Muniza: Thank you soo much and I completely understand you in every sense. Best of Grace Muniza.

Shwetha:Remember in one of the PM I said how Yash Raj films banner debut telly shows would do marketing.What extent they could go? On top of it, branding is written everywhere on their product. So anybody would like to get associated with them. Also both Yash Raj and Sony shares this longest healthy relationship almost 1 decade so its "No gains and No pains" between them.

You are right about LNMDJ doing decent job w.r.t, popularity and TRP minus promos(touchwood).Coz there are shows inspite of Big banner , promos and promotions are not doing well at all.

Niki , MMM111 and Others: Its easy for us to say these but working "within the system" is lot different and difficult to workout things.

All said and done ,I would assure one thing "LNMDJ is secure and protected from Channel side."

So lets not worry too much instead just enjoy the show.

Love,

Ash