Posted:
You perceive it as the teacher throwing the ball to forget about her dog, whereas I perceive it as the teacher deliberately throwing the ball, either to get rid of the student for some time or for the student to fetch it. If a student is acting that way a person would expect the teacher to ask the student to stop. Instead of asking to stop if the teacher actually throws the ball, then such a behaviour, atleast for me, will come across as a bit over the top. Different people will perceive it in different ways. I'm talking about how I perceived certain elements of the execution. Of course, what counts in an ad is how the target audience perceive it. But then determining that is beyond the scope of this debate. Maybe, if we can have a small in depth interview of female DMers; age 30 - 55 yrs; belonging to SEC A/B households; using detergent powder in the same price range of Surf Excel; etc. then we can come to a safe enough conclusion about the perception of the execution among the target audience.
Well, I never thought of the throw of ball in either ways as you think. In fact, when I took out this topic, I never thought that someone would find the child's act repulsive, as an individual or as a parent. I found it very cute and conveying a totally different relationship between a teacher and student. What mattered was the end-result of getting that smile on teacher's face and the way she hugs the child with all the muck on his uniform. The act of child in the whole story, to this context, is appealing and not disgusting/repulsive.
Out of so many views, I again find only 2-3 members responding. While, I have got sufficient feed back from colleagues, friends and their wives, I took out the topic here just because I saw the ad. yesterday.
By discussing the act of child so much, the comparision of the two ads. Surf Vs Nirma seems to have been diluted.
To me, Surf ad. is more appealing than the Nirma ad.
Anupamaa
