Sony Entertainment Television's revamped shows to

Armu4eva thumbnail
Posted: 15 years ago
#1

Sony Entertainment Television's revamped shows to go off air

Prithwish Ganguly / DNA

Tuesday, December 8, 2009 23:59 IST

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Mumbai: After 14 long years Sony Entertainment Television had rolled out an ambitious revamp plan on May 14th as they announced airing of seven new shows.

Fiction shows having a fairly good budget like Chittor Ki Rani Padmini, Palampur Express, Bhaskar Bharti, Ladies Special and non-fiction content like Entertainment Ke Liye Kuch Bhi Karega and 10 Ka Dum and Dekh India Dekh -- all of them went on air from May 25.

However, within seven months of revamp, the channel's ambitious and hyped plan has gone bust with all the non-fiction shows going off air due to poor TRPs.

While Chittor Ki Rani Padmini went off air on August 13 and Palampur Express in the last week of October, After Hrs has learnt that the remaining two Bhaskar Bharti and Ladies Special will be hacked off on December 17 and December 10 respectively.

Though the channel is seeing its TRPs rise (currently at 188) but it is not as much as they would have liked to have to reach into the top three general Hindi entertainment channel bracket which is a three-way neck-and-neck battle between Colors, Zee and Star Plus.

"The channel has been number four for ages now and the head-honchos are not happy about it. They tried with the revamp and though the TRPs increased, it was not impressive to threaten the top three. They have decided to hack the shows that aren't doing well and induce fresh programming. They want instant results and shows that would make their TRPs zoom. Their tie-up with Yash Raj Films is such an initiative," says an industry insider.

"The shows were not doing well at all and there's no denying that but it's not the only reason to take them off and bring in new content. The shows are not being prematurely yanked off and it is being made sure that the stories meet their logical end. We are thriving to be the best and for that we are going to bring new programmes," says Danish Khan of Sony.

SET is seeing its shows like Aahat - All New Series, Comedy Circus 3 and CID do well but it is the Yash Raj shows that they are banking upon heavily. YRF is producing exclusive fiction and non-fiction content for the channel which will come on air from January 1, 2010.

Edited by -Nadii- - 15 years ago

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Blueberry_07 thumbnail
15th Anniversary Thumbnail Sparkler Thumbnail + 2
Posted: 15 years ago
#2
Thanks for the article Tanu!! My word for this article and will always be:
I hate Sony for life!!
You're right they are just lying their way through, greedy for TRPs and nothing else.. You know BB has got high TRPs for this week.. So i don't get these ppl
well new shows i hope they all FLOP and get axed within 3 mths or no less than that. Thats my blessings for Sony's latest and shd i say 100th revamp!😆
fizzles thumbnail
19th Anniversary Thumbnail Dazzler Thumbnail
Posted: 15 years ago
#3
Thanx for posting, Tanu :)
I don't trust Sony one bit. Not only are they liars, they have cheated BB fans and have given us a raw deal.
Well they can revamp as much as they want. It will always remain a flop channel because it fails to give promising shows a chance.
Shaizma thumbnail
Posted: 15 years ago
#4
Has Sony ever thought that maybe the reason Zee has such hig Trp's is because they allow their
shows to develop
i mean with the shows on Zee when the story line gets silly and trp's fall Zee doesn't just end the show they give it a better story line.
But Sony is always chopping and changing
I never used to watch Sony for this reason but when Bhaskar Bharti came on air i thought
finally Sony has done something right - its a different story with a nice comedy angle
so it has to run for a while
but i guess i was wrong. I mean even with the way BB storyline is now - i still find it interesting to watch
I am so utterly dissappointed in Sony - from now on i'll stick to Zee series
rakun 4eva thumbnail
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Posted: 15 years ago
#5
thx 4 da artical tanu
i h8e sony
i feel soooooooo bad 4 da whole cast ov bb
sony ll realize his mistake soon

ghazal_naz thumbnail
15th Anniversary Thumbnail Dazzler Thumbnail
Posted: 15 years ago
#6
well frankly speking i think sonny is the wose channal in india.
tthey keep making overs.
this channal diseve to ban.
other channals like ZEEand STAR PLUS atlest give time to thier show. but sonny didnt give time at all. just one Trp was low others was fine. BB was doing well from the day it start but just 2 weeks low Trp anyd tack it off.
this is just not fair
*Sohana*Singh* thumbnail
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Posted: 15 years ago
#7

if BB does end on the 17th, i will be really put off from sony. i will not watch the new shows..as it is, i change the channel whenever i see the yrf advert. makes me so angry! what angers me even more is that for the moment bhaskar bharti is going to be replaced by cid repeats!! i mean, wth! they could leave bhaskar bharti alone until jan 1st atleast! or move the damn time slot again. like someone commented on an article and said sony should now become cid tv! i am glad bhaskar bharti trp is higher to atleast prove them wrong and to show that sony is missing out!
Jess. thumbnail
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Posted: 15 years ago
#8
i remember LOVING the sony channel a looong time ago
all the shows like vaidehi, kulvaddhu, kahani teri meri, kkusum, ye meri life hai, aisa desh hai mera, devi, Jassi jaisa koi nahin, kaisa ye pyar hai, Koi dil mein hain, etc.



What happened?


i'll tell you...they're not letting shows develop!
How can they axe shows that havent even been on for a year?
They need to have patience and try for high TRP's
they dont necessarily have to be the top 3. If they try hard enough they can, but they need to have patience & be better than the rest!
mahalaxmik thumbnail
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Posted: 15 years ago
#9
Sony has been very unfair to BB. This was the only show that was the highlight of the channel. I never did watch the other shows that were telecast around the same time.

I feel that the channel did not give this show enough time to develop the current angle in the story. BB had a long way to go. I hate that it is ending so abruptly.

Now we will never be able to see Bhaskar romance with Payal. Also the Armaan and Bharati angle will be closed so crudely. Very sad!!!!!!!

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