Sony TV and NDTV Imagine followed Star Plus

For the past few months, Star Plus, Zee and Colors have been playing musical chairs with the top three slots in GEC ratings, with marketshares of all three channels mostly falling in the 18-22% range. Colors has broken away for the first time this week, with a lead of 7 percentage points in marketshare.

According to data from TAM Media Research, for the week ended 24 September, Colors clocked 356 gross rating points (GRPs) with a 27% marketshare, while Zee had 271 GRPs with a 20% marketshare and Star Plus, formerly an unshaken leader of the genre, had 229 GRPs with a 17% marketshare. While both Colors and Zee had higher ratings compared with the previous week, Star Plus registered a drop in ratings.

In the top 50 highest rated episodes, Colors dominated with 14 shows in the top 15 slots. All 14 are episodes of the channel's hit soaps such as Uttaran, Balika Vadhu and Na Aana Is Des Laado. Only two episodes of Colors' much talked about reality show, Bigg Boss, clocked enough ratings to figure towards the end in the top 50.

"Bigg Boss is getting us a lot of buzz and is bringing in new audiences. We use that opportunity to peak the story lines on our other shows, so that even the viewers who had dropped off the channel, come right back and stay glued to those shows. Bigg Boss is averaging about 3-3.5 GRPs, which is a lot of growth over last season, when it averaged at 2.5 GRPs. I think a healthy mix of fiction and non-fiction content is working for us," said Colors CEO Rajesh Kamat.

Sony TV and NDTV Imagine followed Star Plus, with 151 and 129 GRPs, respectively.

"It remains to be seen if they (Colors) can stabilize this lead," said Shubha George, COO, South Asia at Mediaedge:cia, a media planning agency that is part of the WPP Group. "I think the days of one channel having a clear lead are gone. May be two of the top three will be together. Both Zee and Star have fought competition and come back in the past so I wouldn't write them off. Star hasn't been able to crack the reality genre of late. That must worry them," she added.

A Star India spokesperson did not comment for this story.

Originally posted by: harshiti

For the past few months, Star Plus, Zee and Colors have been playing musical chairs with the top three slots in GEC ratings, with marketshares of all three channels mostly falling in the 18-22% range. Colors has broken away for the first time this week, with a lead of 7 percentage points in marketshare.

According to data from TAM Media Research, for the week ended 24 September, Colors clocked 356 gross rating points (GRPs) with a 27% marketshare, while Zee had 271 GRPs with a 20% marketshare and Star Plus, formerly an unshaken leader of the genre, had 229 GRPs with a 17% marketshare. While both Colors and Zee had higher ratings compared with the previous week, Star Plus registered a drop in ratings.

@bold:Formerly. Right!!!!colors GRPs r soaring. Zee is doing good too. difference between colors n star is more than 100 GRPs.

Sony TV and NDTV Imagine followed Star Plus, with 151 and 129 GRPs, respectively.

"It remains to be seen if they (Colors) can stabilize this lead," said Shubha George, COO, South Asia at Mediaedge:cia, a media planning agency that is part of the WPP Group. "I think the days of one channel having a clear lead are gone. May be two of the top three will be together. Both Zee and Star have fought competition and come back in the past so I wouldn't write them off.

true. Zee really lost ratings n bounced back. So can't really write Star Plus off too. But then IMO Zee concentrated on all time bands.

Star hasn't been able to crack the reality genre of late. That must worry them," she added.

and a LOT more.

Not just that.

A Star India spokesperson did not comment for this story.

Originally posted by: Kutimani

But Star Plus 'll b back with a bang bcoz Nach Baliye is around the corner. Big boss is nothing infront of NB! But amidst all this, hamara show ko kab moksh milega??? Hai Bhagwan!!

Originally posted by: ...Anita...

last year's nach baliye din't actually RAKE in TRPs like it's previous seasons. 3rd got lesser TRPs than 1st n 2nd n 4th lesser than 3rd.... though it has karshima,arjun rampal n likes whom they thought would give awesome ratings. It did decently. So mayb it'll boost ratings.... but colors is more than 100 GRPs up. N zee is 50 GRPs up. which is not easy for just Nach Baliye to cover.