ZeeTV strives 2sensitize people n child psychology

Zee TV urges its viewers to see the world of a special child in 'Aap Ki Antara'. A world where there is no discrimination, no deception, no corruption and no violence. It's a world inhabited by innocence, excitement and astonishing talent. In it's attempt while addressing the issue of autism, the channel has taken a step further and has joined hands with Action for Autism NGO to create awareness. Aapki Antara is designed to raise awareness about autism and to urge parents to learn the early signs/ symptoms of the disorder.

Speaking on the occasion, Mr. Nitin Vaidya, COO of ZEEL and Business Head of Zee TV said, "Through this endeavor we intend to help spread awareness and hopefully help in changing the common misconceptions about autism. This unique concept, with its clear and simple message, holds great promise to help parents know the signs of autism. There's 1 among 150 kids who gets affected by autism, and a majority of these children are gifted with some unusually special talent. Our goal was to couch that startling statistic in a story that pulls a viewer and sensitizes him/her about this human condition, cure for which is still unknown to medical science. By telling the story from the point of view of little Antara, we have tried to carefully bring to the forefront the various facets of an autistic child through extensive research.

Initiatives by the Channel:

* Providing information through the channel's own website, www.zeetv.com and making people aware about autism
* Helpline to be created where people can call-in and autism related issues can be addressed by experts. Experts in the field of autism will render their advice when people dial 09871293923.

hope it wasnt posted before..i checked the forum but ddnt see it..so posted😳

Originally posted by: nancy_loveSK

best show,best cast,best channel

for me aditya antara father- daughter pair is the best pair. love them.....

Great article. zee and AKA is doing a good job.