Amir Khan refuses to campaign against child labour

The state labour ministry had been pursuing Aamir Khan for more than four months to sign him up for launching a campaign against child labour. Kavita Gupta, state labour secretary, said, "We felt Aamir was ideal for the campaign. It took us a while before we could meet and discuss the idea with him. We were told that he was busy with the election campaign, after which he was going abroad. We could only meet him after he returned. But unfortunately, he won't be doing the campaign."

It was only recently that Gupta managed to meet the actor with a concept note. "He said he's been doing a lot of government interest campaigns and felt that if he spoke on every subject, his credibility would suffer," said Gupta. When asked if the government is planning to approach any other actor, she said, "I guess we will have to approach Shah Rukh Khan now."

Clarifying his position on the matter, Aamir said, "I'm doing a lot of public service messages and I didn't want to dilute the (message in the) ads that I've already done by doing another one." The actor has earlier done public service ads like the election campaign and promotion of tourism.