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Pinkvilla Style & Screen awards 2026.
Originally posted by: DIDxLuver
But if you think about it, what does Zee get by choosing the winner?
Originally posted by: DIDxLuver
But if you think about it, what does Zee get by choosing the winner?
Originally posted by: chance2dance
ZEE just gets recognition and nothing else.
Because the 50 lakhs contract is with Zee, for the winner. So Zee (or to be more precise, the show's producers) wants to make sure it's someone where they get more business from the public, so that their ROI would be higher and risk factor would be lower. They go by the voting pattern by placing each one in the danger zone and each one in the top position, to see the fluctuations in voting between the different levels a contestant is in... It's all part of the show business - at the end, the investors have to get their money back with the maximum interest and that's all it matters to them...