DDLJ Completes Continues Run Of 700 Weeks Thursday 12th March 2009 20.00 IST
Press Release
March 12, 2009:
In 2001, Dilwale Dulhania Le Jayenge (DDLJ) – a movie which needs no introduction, broke the continuous-exhibition record, established by the movie Sholay at Minerva Theatre (5 years: 1975 – 1980). And now as of March 2009, Dilwale Dulhania Le Jayenge has set yet another record by completing 700 WEEKS of continuous play in Mumbai's Maratha Mandir theater. This makes DDLJ one of the largest grossers in Indian film history and still counting!
Directed by the immensely talented Aditya Chopra and starring the quintessential pair of Shahrukh Khan and Kajol, the movie opened to full houses and rave reviews all over the world way back on 20th October 1995. The film swept that year's every major award and picked up every single accolade of consequence, not to mention the unconditional love of movie goers all over and still continues to top the list of "the best Indian romantic film" of all times.
The forerunner of contemporary Bollywood, DDLJ changed the course of a nation's cinema and became an unparalleled brand by itself. The movie beautifully blended western trends with the traditions of the country and effortlessly showcased the Indian culture at home and abroad as one. Audiences adored DDLJ's talented ensemble cast, soulful music, gorgeous locations and the iconic romantic moments.
An achievement, perhaps unmatched anywhere in the world, the magic of DDLJ keeps pulling audiences back year after year. This evergreen Yash Raj Film remains the longest running movie of Indian cinema and is presently running in its 14th year.
Clearly, people came and fell in love with Dilwale Dulhania Le Jayenge again and again...
http://www.boxofficeindia.com/npages.php?page=shownews&articleid=840&nCat=news
DDLJ crosses the 700-week mark, creates new record New Delhi (PTI): Fourteen years after it was first released "Dilwale Dulhaniya Le Jayenge" continued its successful run at the box office crossing the 700-week mark. The Shah Rukh Khan-Kajol starrer, which had previously broken the record of "Sholay", to become the longest running film in 2007, has been playing continuously for 700 weeks at Mumbai's Maratha Mandir theatre, creating a record of its own.
The film, directed by Aditya Chopra, starred Shah Rukh and Kajol in a story that featured Indians living outside the country for the first time in a mainstream Bollywood film.
The film a romantic drama, included typical Bollywood elements, but owed its stupendous success to the fresh twist it brought to the boy-meets-girl story. Filmed in London and Punjab, the film is considered one of the best romantic films of Bollywood.
The music of the film composed by Jatin Lalit topped every charts and the movie won 10 Filmfare awards, including best actor and best actress for Shah Rukh and Kajol.
Source:
http://www.hindu.com/thehindu/holnus/009200903122166.htmEdited by Zareena - 16 years ago
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