Kasamh Se to be discontinued -article

555W59 thumbnail
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Posted: 16 years ago
#1
Kasamh Se to be discontinued

By Vickey Lalwani
Posted On Friday, March 06, 2009 at 02:13:53 AM

Ram Kapoor with Gurdeep Kohli-Punj in Kasamh Se

The end of the road nears for Ekta Kapoor's pet serial Kasamh Se. The soap will go off air by the end of next week.

Explaining why Ekta decided to discontinue Kasamh Se, our source said, "As Kasamh Se's actors have been around from a long time (2006), their bills cost Balaji Telefilms a bomb.

The recession only hastened her decision. It is a time to cut costs and, Kasamh Se isn't generating sufficient profits either. So she didn't see the point in continuing with a show that has a higher production cost and meagre or no profits.

Ekta Kapoor

It was Ekta's decision to put an end to the show, and the channel understood her perspective."

However, the Programming Head of the channel, Ajay Bhalwankar had a different take on the soap's closure. "Every show has a life, and Kasamh Se's is virtually done with."

Ekta Kapoor remained unavailable for comment.
Edited by m3ghna - 16 years ago

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armiridzifanno1 thumbnail
Posted: 16 years ago
#2

YESSS!!! i am so happieee kasamh se is going off air cuz.. i didnt see any point in the story.. argghh.... the story was suppose to be abt three sis and their promise and not abt .. like who's father's who and child belongs to who:S:S:S:S :@:@:@.. it was hell annoying.... thank god the show is ending........thank god atleast bidaai is not like that.... it is soo much better.!!!!!!!!!!!!!!!!!!!!!

Lord-Mangeshwar thumbnail
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Posted: 16 years ago
#3
I suppose not all shows can have the lifespan of Kyunki, KZK, or KGGK...
I don't think that Ekta ji is too bothered though... I mean, both her shows on NDTV Imagine are doing great - both in terms of reviews, and also in the good ol' TRPs 👍🏼
Let's see what new show she comes up with now 😃
God bless.
Fishfish thumbnail
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Posted: 16 years ago
#4
Well at last Madam has realised that you need a story to run the show. As of now the show was running because of RK & PD, PD left, GK somewhat pulled through, the show was virtually running on RK's sole shoulders as the Gen X was pathetic without support from the creatives, well Ekta I think you are learning your lesson but then if you had learnt it earlier it would have been much better for us and of course the serial....
suwas thumbnail
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Posted: 16 years ago
#5
16 yr leap with pathetic gen x was the death sentence for the show . It was just somehow dragged on after that finally to end. KS teamhad mutliple opportunities of saving it the last one being bringing on Atharva.But adamant Ekta & her gang insisted on pushing JW's najayaz aulads, Vicky & Veer without caring what people want.

Serves Ekta right . One of her great show ending just because her buturing.
pinkypaul thumbnail
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Posted: 16 years ago
#6
like they say ALL GOOD THINGS MUST COME TO AN END, its the turn for KS to come to an end!
well some of us (including me) wanted it to end and now that it is ending, i am speechless.
well, all the best to the present cast and deep down i still feel that after Prachi Desai quit as Bani, KS could not be the same!!!!!!
73877 thumbnail
Posted: 16 years ago
#7
well i am happy that kasam se is going-off air as there was no proper story in place for last 1yr or so......
same bani-jigyasa track..............it was pathetic...........
Sheena_Row thumbnail
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Posted: 16 years ago
#8
None of Ekta's shows are doing well. Her shows on ND TV Imagine are getting TRPs less than 1.0 - I was watching KMH and it has 0.88 the highest show gets about 10.00 - 13.00 (Like Balika Vadhu and Bidaii) - Her other show Bandini is getting less than 1.0 rating. KS was getting about 2.0 I think.

Anyways, poor Ekta, she is suffering badly in the recession. No one is recession proof these days.😕
Lord-Mangeshwar thumbnail
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Posted: 16 years ago
#9

The numbers given above seem to suggest that we are going by that people meter rating system by the sounds of it. It's definitely a nice little system... and I'm sure that people like it... but neither the channels nor the production houses use it 😕

As for the NDTV Imagine shows doing not doing good... I suppose it's our word against the channel's. For no particular reason, I tend to go with the word of the channel.

With NDTV imagine, it's something of a small(ish) channel with a not so large reach. On the other hand, Zee TV, Colors and Star Plus tend to have a much larger market share. In fact, Zee's reach is more than double of NDTV Imagine.

Anyways, even if we go by that people mater rating system, then even that paints something of a lopsided picture... KS doing 1.43 on a channel with a massive market share against Kitani Mohobbat Hai getting 0.83 on a tiny channel ... and also, KMH is the 5th ranked show on it's channel, whereas KS is 8th on Zee.

And if that is not enough, the producers are pleased with the revenue that KMH is generating - clearly not the case with KS, as the article stated. And the other show, Bandini... well, that's the show which the producers and channel are even happier with, and so I think there is no need to say much more about that.

Balaji Telefilms definitely is taking cost saving measures in this time of recession... but it seems that not everyone tellyland is being hit by recession. Some actors and actresses are unaffected, as THIS ARTICLE states - but on the other hand, the article does say that the rest are affected, and that they are having to move to reality shows 😳
As it was Ekta ji's decision to pull the plug on KS (and not the channel's), I can't imagine her being upset about anything.

God bless.
swatinarang thumbnail
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Posted: 16 years ago
#10

thanks for sharing meghna,

at last BT/EK got some brain and they r discontinuing them, may be they know that they cannot meet channel starndards fixed for them. i am really happy that KS is going off air.
sheena dear both BT shows on NDTV r doing wonders for them in terms of TRPs and if u just compare them with other shows on NDTV then both of them are well ahead.

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